Saturday, 30 May 2015

Why your Facebook ads are failing for your e-commerce business!

With brands advertising more and more on Facebook, the competition for ad space is getting absolutely insane. 

If you think Facebook ads are not that effective and are not a successful strategy /plan specifically for E-commerce, then you are highly mistaken.

The problem is not that Ad space is crowded on Facebook; it’s your ads which are not appealing enough.
There are 5ways to deliver more clicks on your ads and to increase your e-commerce sales.

1.       Add a personalized touch to your Ad :

Create Ads to target one specific product per person. Target according to their demographics, gender, interests, likes and dislikes. There are other segments that facebook provides which you can fill in and make it more specific. 

2. Mention the cost of the product/service : 

Always let your audiences know the price. Listing your prices will filter people who can’t afford  to buy that product. By this they will not click on the ads and you won’t have to pay for those clicks making it a win win situation.

 3. Give out crazy offers and incentives : 

No matter how good your ad looks or has benefits, people don’t purchase easily. Incentives/offers can motivate them to take the action. Deadlines are important. Mention the dates of the offer. Deadlines make people take the action immediately as no one usually wants to miss out on offers.

 4. Calls to action are a must : 

After personalizing your ad and creating irrestible offer with deadly deadline., the only thing left  is to Calls to Action. Add your calls to actions in a comprehensible approach. For example “Sign up”, “Learn more”, “Like now” “Order now” etc.  CTA’s guide people to take the next step.

5. Direct people to specific landing pages.  :

Once all the above points are set and if the landing pages are not specific, everything falls flat.Specific Landing Pages convert more audience to customers. If the landing pages are generic, people tend to get lost and are more likely to leave.

When you click on the above link, It directly takes you to this landing page.No links, no other ads.

Keep your message consistent across your ads until the landing page.
Get started now and boost up your sales!!

Do you find these tips valuable? Do let us know your feedback through comments. 
If you are looking to escalate your ecommerce sales, Drop us a mail at or feel free  to call us at +919849561567!

Aditi Namburi,
Social Media Account Manager.

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