Growth Hacks for your Social Engagement.

The famine due to lack of engagement leaves a negative mark scarring your brand page.
Does your Facebook page look like a ghost town? Your brand requires a dose of engagement at least twice in a particular week. But how do you know which content will get you the eyeballs and the talking mouths? Creating revenue of engaging content is essential to your marketing strategy. We at DNA labs after quite a hustle on this serious issue, have come up with a few tips that will help all the marketers, reach their goal.

With so much to gain—and with absolutely nothing to lose—shouldn’t you at least take a look?


               The primary and most important way to pull your audience to engage with you is by
                                          “understanding what they want.”

Apart from these – a few key points for every content marketer to keep in his mind:-

1. Create content that is connecting to the brand but will connect to the audience more quickly.

• A Survey revealed that a good creative in Facebook connects faster.

• Bone- tickling and relatable hash tags work faster and get more tweets.

Example - #IHateMondays #LeoOscar #SEO #Marketing.

2. Using emoticons for your content will hit your content in a straight drive – out of the stadium. 

Emoticons express the sudden emerge of feeling that you as a marketer would want to deliver to your audience. 

Facebook has used this strategy in a very humongous way, giving the thumbs up emoticon his new set of buddies, namely -

 LOVE, HAHA, ANGRY, SAD, WOW.

It is seen that the freedom to express more freely has hit the audience at bull’s eye. 

*Source – Larry Kim*

3. Tell your audience that the question is tough and you’ll see most of your audience just trying to prove you wrong ;). This is quite an old yet winning strategy.

Example – The era of 2010 – 2013 was completely occupied with posts like 

  a. “The world’s hardest question.”

  b. “Solve this question …. 90% people get it wrong”

The excitement to prove themselves on the internet makes them respond.

To make this work it is recommended that 

2 people already comment on the post

1 correct answer and 1 wrong answer. This step is for the audience to get morale support because no one wants to make a fool of him-self on the internet.

4. Leave your text in …. 

Well that is the secre

Well, no more of this trouble 

the point is to leave your audience with half information which provokes them to click on the creative or go for a referral link if any. At this cross-point it is necessary that the question you shall be asking is beautifully designed on your creative, it should make your audience stay there for 5 seconds. And then, the audience is all in the grasp of the writer. 

5. Creating questions which audience would be having an idea of is very essential. A few tips to understand the knowledge zone of your audience.

• Try giving few ‘tips and Did-You-Knows’ before engaging them in a questionnaire. If not, it is like an examination to which no one came prepared. RESULT – Everybody fails. 

Example - 

Make sure your question is regarding a subject that you have been hitting since a week or two; in-case your audience scroll down your newsfeed, they’ll know the answer and are definite to respond. 

• Try asking your audience what they would like to see on your page. By doing this you will be able to have a data-analysis of ‘Who wants what’ and based on which you know on which topic of engagement will you succeed. 

• Understand the fact that all your audience won’t turn into your customers; so make sure you post out generic content of engagement instead of plain brand-engagement, so that, you can still keep the odd ones in the game. The lesser the crowd, the ghastly your page. 

6. Analyse your previous questions to understand what level of difficult questions your audience are engaging with.

 Can you go to the next level?

 This is a preliminary step to reach a better stage of engagement. Understanding based on the frequent questions if your audience can tackle a tougher one.

7. Be all eyes and ears to your audience’s opinion. Engage them in one weekly post asking them about the difficulty of the trivia.

Know if it was easy or hard

If easy – let them know that the hard question comes in next week (Refer point 3). 

if hard – Give them knowledge updates (or) Go down a difficulty medium in your engagement level and prepare your audience.

8. Reply back either in the comment section or in a private message if the audience have given the right answers or not.

Make sure you tag them instead of reaching to them in general or as one. 

Raj, Sandhya, Aparna that is the wrong answer. Josh your answer is correct.

        [This is appropriate, rather than]

Thanks for playing guys!!

9. Make sure to thank your regular audience in a special way for their love.

  Example - 

   1. Dominos sent a free pizza to one its regular page audience.

   2. A Designing page gifted their audience a calligram of his name when he gifted them a doodle of their brand. 

By doing this your audience will help you in your page hygiene. Remember your audience and your content only will market the brand.

   

So, marketers if you were waiting for the perfect time to seize your audience, the time is now. Don’t be afraid to get creative and experiment with your content, for there is always an opportunity to make a difference. 

Let us know if this helped you in any way, we would love to hear from you @ https://www.facebook.com/SOCIALLDNA/?fref=ts

6 GROWTH HACK TECHNIQUES YOU NEVER KNEW WOULD WORK!!

Growth hacks are nothing but substitutes to the big budget marketing campaigns that are used by large marketing firms/agencies. Smaller companies need to be more innovative to maximize the effectiveness of their marketing campaign and resources. Hence they indulge in growth hacking techniques.

Relying heavily on SEO to drive traffic to your website is a big failure technique. There are many more growth hack techniques which will drive immense traffic to your website.

Social media drives communication to drive traffic which leads to sales and revenue. Marketing is simply getting customers and by that anything that gets customers is a marketing success.

Growth Hack Techniques:

  Use Social logins : You don’t want to users to bounce off only because you want them to sign in with details, rather use social logins to sign them up which will make it easier and faster for users to sign up or register.

  Make videos : Videos are trending and you don’t want to miss any chance to be in the trend. Create videos which will inform users about your brand and its story. Writing long paragraphs is old school and is boring. In a fast pace life, users would love to see pictures and audio. It builds credibility and increases your searchibility.

   Learn what audience wants : Knowing where your audience hangs out the most and their social behavior is utmost important. Get to know where they are most of the time and target your message right there. 

   Write longer posts : Longer posts help in SEO. Today’s  SEO landscape is focused on high quality content. This means longer, more in depth, insightful, and thorough content. Longer posts get shared more, leading to greater visibility, engagement and interaction.

  Podcast  : Podcasts are booming and is increasingly becoming the most popular audio preferences. It helps in visibility and helps in building traffic and keeps users engaged

Lot of graphs and proofs : Who wouldn’t like to see numbers and proofs for your brand. Using testimonials and statistics, quotes increases trust of your users and gives validation. These tactics can resolve issues in five categories: acquisition, activation, retention, referral and revenue.

Here’s what growth hacking can do for your brand.

1. Builds a lasting impression of your brand that resonates with people.

2. Ranks high on Google and other search engines. 3. Generates lots of traffic to website.

3. Engages visitors and builds a large email list.

4. Reaches influencers and builds a massive network.

5. Engages visitors and builds a large email list.

6. Reaches influencers and builds a massive network.

Growth hack today and rediscover your brand visibility and drive massive traffic to your website!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

Check out the ultimate way to engage with your customers!

A great man once said, “Customers buy with their hearts. Touch their hearts and they’ll be back for more. Miss this insight, their emotion and you’ll lose business” 

Getting customers to your site is the first step which can be brought by many means but the most necessary step people often tend to ignore is engaging users with the website.

Every user is on your site looking for something specific. If you don’t make it an easier and smoother experience, you will see users bouncing off.

Make the customers feel like they’re priority to you and that can happen by personalizing aka humanizing your marketing approach.

Here are the ways you can personalize your website and engage customers:

1.      Have targeted offers: By understanding your user’s online behavior and persona, you will be able to provide them with the tailored offering that is perfect for their needs.

2.      Acknowledge and reward faithful customers: For ex: Reward customers with various offers on selected items/products for a limited time. Offer services and vouchers that can be unveiled only by your loyal customers. Give them an opportunity to participate in referral programs and product trials.

3.      Create effective exit intent pop-ups: These pop-ups remind us to take a certain action before we leave the site. In order to reduce the customer’s frustration of not having found what they want, we can display customized messages/offers/news in these pop ups and turn their frustration to some value. If it is clear, targeted and benefits the customer then it surely is an effective way to engage users.

4.      Personalize your landing page: These days, dedicated landing pages have become a product.The programmed process of personalizing landing pages with the information you have, is what makes your landing page’s optimization success. For ex : displaying the customer’s or company’s name as soon they land on your site.

5.      Customize calls to action: Create using targeted action buttons instead of ordinary plain calls to action based on their past behavior.

6.      Create personalized 404 error pages: Blank white page with 404 error message? How boring! When customers land on your 404 pages, Convert their frustration and into a targeted action. Design it with colors and offer your customers personalized content based on past interests.

7.      Say thank you: Include a personal thank you message by mentioning the name of the person. It shows the customers that you value their interests.

In short, understand your customers and their desires then go ahead and deliver the personalized content!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA

Aditi Namburi

Social Media Account Manager

                      

9 highly effective Blogging Tips for Branding

Blogging is an art of writing and making a journal of your opinions tips and experiences. So,Why not do it better?  

Unknowingly a good blog will uplift your brand’s value. It’s an amalgamation of content, social media marketing and SEO. One of the best ways to keep in touch with your clients informatively.

Here’s how you can make a difference to your blog in no time. 

1.      Take your content to the right people: Target your blog to the right people; else there are high chances of your blog to be lost to the wrong audience in this ocean of social media.

2.      Maintain your originality: It’s easy to copy, but difficult to be original. There is nothing wrong in getting inspired, but readers read original content more than revamped content and blog readers do have a  knack to know what is original and what is not.

3.      Differences in opinions may cause controversies, but don’t be afraid: Controversy sells. We all know that, if there are a lot of readers differing to your opinion, acknowledge their opinions. Don’t be afraid.

4.      Take advantage of social media platforms:Post it on all platforms which will help you reach the right audience. Boosting your posts according to the interests and demographics  will help you achieve your purpose.  

5.      Use long keywords to be easily found: Taper the focus of search-engine’s search through the use of terms and phrases largely referred to as long keywords. Not many people will make use of these long words, but people who do, will notice your blog on the first page itself.  Wouldn’t you want to be there anyway? 

6.      Use enough pictures: Make it interesting, move from boring content to Multimedia! Use videos, gifs and pictures to inform and educate creatively.

7.      Know when you’re posting: Timings and days are important. Most prefer to post on Mondays and Thursdays during 9am-12pm.  To be more accurate, Google analytics will help you better in determining the right timing and days. 

8.      Track your results: Don’t leave it once you have posted the blog. Keep a track and analyze your performance on weekly basis as this will help you strategize your next blog.

9.      Be patient: Success isn’t going to kiss your feet overnight. Many give up on blogging too early because they don’t see immediate results. If they kept producing content and promoted their blog, they would’ve eventually achieved their goal. 

For a blog to work as an integral part of your content marketing program, you must create strong information your target audience seeks and needs. Do it smartly!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA,,

Aditi Namburi

Social Media Account Manager

Sure shot ways to increase your shares on Facebook!

Content marketing is made valuable with social media marketing and search engine optimization.

Social media plays a big role in distributing that content, for example sites like Facebook, Twitter, Pinterest, LinkedIn, Google + are platforms which allow good content to become viral. In other words, virtual version of word of mouth marketing.

We often are under this misconception that higher the likes,higher is the engagement. No, it’s a myth. Facebook is pretty smart, we all know that. Engagement is not made equal. There is different weight-age for likes, comments and shares.

Facebook’s News feed algorithm places a different weight on likes, comments and shares where  shares are given the highest weight and likes the least.  Yes! Say goodbye to your misconception.

Let’s break it down for you.

                                         The real meaning of likes, comments and shares.

Likes: It is just a social media gesture on Facebook!

Comments: It has a higher weight age than likes and is more like portraying your opinion on the post.

Shares: It is like a cherry on the cake, you want everyone to know and that’s huge in terms of exposure, recommendation and word of mouth. Hence, Facebook assigns highest weight-age to shares. 

                              Here’s how to boost shares on Facebook organically!

1.      Post stories that make you go” aww, laugh or cry or shock you”: Unless they bring out any emotion, it is not going to work. Post some crazy content to make people notice.

2.      Analyze your top ten posts from insights: Follow the insights well and see if there’s any particular post that is being shared regularly, hit the target audience with the similar kind of posts and see the response!

3.      Understand the peak time of your page: Timings play a major role and you wouldn’t want to miss it. Second best time according to the insights works wonders as you won’t get lost in the ocean of other posts.

1.      Connect to current events: If you post about something which was done 2 months ago, nobody would be interested to even read. Shoot the current affairs and see an increase on your shares.

2.      Include a call to action. : Guide people and make them do what you are trying to achieve. Do not impose on them but a subtle message like “I bet you will share this” might create the greatest exposure for your page/profile.

Growing the number of social shares is not something that will “just happen instantly”. It’s a time taking process and with good usage of images it’s going to work really well!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to increase your shares, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIAL DNA,

Aditi Namburi
Social Media Account Manager

TURN VISITORS INTO BUYERS

                   

A new form of display advertisement has taken the whole marketing and advertising industry by storm and that’s called “Re-targeting”.

If you are new to this concept, let me introduce you to it:

Ever wondered what happened to all those customers who paid a visit to your website and never completed the desired action? There could be many reasons for them to switch to another website, but whatever the reason is they’ve left your channel and the impression you made has been quickly forgotten. With this Re-targeting facility you have that golden chance to make second, third impression as well.

Re-targeting has the ability to target display ads to consumers who have previously been to your site and haven’t completed a desired action. It is the practice based on the user’s previous online activity.

How Re-targeting helps your brand:

1.      Builds brand recall: Keep them warm with your re-targeting ads while keeping building recognition.

2.      Another chance to make an impression: It’s a second chance that you have, to create an impression on your prospects. They might have gotten distracted by some phone call or power cut, it can be anything. You can re-target this prospect with additional information about the various features of your offering which they would’ve missed.

3.      Cross-promotion opportunities: After a visitor turns into a buyer, you can re-target the same customer with upgraded products, new products and new offers.

4.      Re-targeting creates another point of contact: If your prospect already has contacted you in some way or the other, business card, mail, re-targeting ads provides you another point of contact with your brand.

5.      Choosing your audience: With regular display ads you can’t control your audience, but with re-targeting ads you have complete control. These people are then targeted only with very specific messages relating back to the site/page they visited previously.

6.      Mailing and updating your customers: If you have a good database or email ids of client, you can re-target them with email (campaigns) and encourage them to take the certain action for example discounts or upgrading software’s, reminders etc.

  Re-targeting collectively with many other marketing mediums will make a comprehensive strategy       which in return will give your brand an incredible lift and will increase your conversion rates.

Do you find these tips valuable? Do let us know your feedback through comments.Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

What is Google’s phantom update and how to deal with it!

Google has confirmed that it is live and it’s simply called the Quality Update, which turns out to be as distantly threatening as it sounds. The new update is paying attention to rooting out irrelevant “How to” websites.

On April 21, Google unleashed its update on the online world. However, most businesses and entrepreneurs were in the loop and had sufficient time to react and take appropriate measures.

You must realize that Google will be updating its algorithm on a regular basis to give out more quality content to Google searchers. This isn't really the first time Google has done this update! People were so anxious of this update that they began referring to as the “Phantom” update. 

Here’s statistic graph on the sites that have been the most affected:

            

 What Google expects from you as a content creator:

1. Duplicate content and unnecessary irrelevant articles are a big No-No.
2. Avoid creating  thin content.
3. Give utmost importance to user experience. For example, too many ads on your site can create a negative visitor experience and have an undesired impact on your rankings.
4. Your content should be extremely trustworthy. Visitors that land on your site should feel comfortable giving you their credit card information.
5. Your articles should be free of spelling and errors.
6. Are you determined to give your target users an in-depth look into the subject matter?

Among the biggest winners was information source : Quora. This is probable due to its high content quality standards – the site has very strict guidelines for user-supplied answers to questions.

If your low quality content has been affected, it's time for a new plan or strategy. Quality signals aren't anything new, but you can be rest assured that Google is only going to clamp down on low-grade content with greater force in times to come.

In the end, It’s all about quality –Don’t settle for anything less!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to escalate your ecommerce sales, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager

How brands use Snapchat for marketing!

Just like how Twitter or Facebook were when they first came out, Snapchat still seems to be foreign and new to most businesses.
Yet, it remains to be one the most popular downloads on Apple and Android App Stores.

It’s no secret that mobile is golden; most people depend on their phone or tablet to access information.

If your target market is between 14-25 years, then Snapchat is what you’re looking for!

Snapchat is a tech darling at the moment. You communicate directly with people who are paying attention to you. It is a photo/video messaging application which sends videos photos to a controlled list of recipients.  With the creative use of ‘Stories’ on Snapchat, we are able to pull people into our lives 10 seconds at a time, and our friends can watch it over and over for 24 hours at their ease. We can doodle and sketch.  With messages, we can chat with our friends and even video chat 1:1.

At the same time there are more than a few benefits to using Snapchat to announce new products, make your company more humane, and to stand out from your competition!

5 Ways how brands can add Snapchat to their marketing strategy:

1 . Reward customers with creative discount Coupons. :  As market is young, it allows brands to deliver coupons in few seconds. They not only remunerate but can provide incentives to bring back customers for more.

2  . Showcase your new products: By creating a Snapchat story, you can tell audience what’s new and can ask them to check it out ASAP.

3     Provide instant Video answers to your customer queries. : When you have a series of queries coming in, create a Snap Video Story and answer to everyone.

4   . Showcase fun behind the scenes: Connect your brand to people by showing behind the scenes action, fun and drama. It makes your audience feel closer to the brand. 

                           

 5  Educate your customers about new sales: Snaps can be used widely to greet your audience and letting them know about sales so that they can decide where to shop before itself.

Stand out from your competition and be where the future is. Master the platform before people enter it. With a user base in the millions, Snapchat is a feasible social platform that shouldn’t be ignored by most businesses.

Do you find this information valuable? Do let us know your feedback through comments.
Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.