Growth Hacks for your Social Engagement.

The famine due to lack of engagement leaves a negative mark scarring your brand page.
Does your Facebook page look like a ghost town? Your brand requires a dose of engagement at least twice in a particular week. But how do you know which content will get you the eyeballs and the talking mouths? Creating revenue of engaging content is essential to your marketing strategy. We at DNA labs after quite a hustle on this serious issue, have come up with a few tips that will help all the marketers, reach their goal.

With so much to gain—and with absolutely nothing to lose—shouldn’t you at least take a look?


               The primary and most important way to pull your audience to engage with you is by
                                          “understanding what they want.”

Apart from these – a few key points for every content marketer to keep in his mind:-

1. Create content that is connecting to the brand but will connect to the audience more quickly.

• A Survey revealed that a good creative in Facebook connects faster.

• Bone- tickling and relatable hash tags work faster and get more tweets.

Example - #IHateMondays #LeoOscar #SEO #Marketing.

2. Using emoticons for your content will hit your content in a straight drive – out of the stadium. 

Emoticons express the sudden emerge of feeling that you as a marketer would want to deliver to your audience. 

Facebook has used this strategy in a very humongous way, giving the thumbs up emoticon his new set of buddies, namely -

 LOVE, HAHA, ANGRY, SAD, WOW.

It is seen that the freedom to express more freely has hit the audience at bull’s eye. 

*Source – Larry Kim*

3. Tell your audience that the question is tough and you’ll see most of your audience just trying to prove you wrong ;). This is quite an old yet winning strategy.

Example – The era of 2010 – 2013 was completely occupied with posts like 

  a. “The world’s hardest question.”

  b. “Solve this question …. 90% people get it wrong”

The excitement to prove themselves on the internet makes them respond.

To make this work it is recommended that 

2 people already comment on the post

1 correct answer and 1 wrong answer. This step is for the audience to get morale support because no one wants to make a fool of him-self on the internet.

4. Leave your text in …. 

Well that is the secre

Well, no more of this trouble 

the point is to leave your audience with half information which provokes them to click on the creative or go for a referral link if any. At this cross-point it is necessary that the question you shall be asking is beautifully designed on your creative, it should make your audience stay there for 5 seconds. And then, the audience is all in the grasp of the writer. 

5. Creating questions which audience would be having an idea of is very essential. A few tips to understand the knowledge zone of your audience.

• Try giving few ‘tips and Did-You-Knows’ before engaging them in a questionnaire. If not, it is like an examination to which no one came prepared. RESULT – Everybody fails. 

Example - 

Make sure your question is regarding a subject that you have been hitting since a week or two; in-case your audience scroll down your newsfeed, they’ll know the answer and are definite to respond. 

• Try asking your audience what they would like to see on your page. By doing this you will be able to have a data-analysis of ‘Who wants what’ and based on which you know on which topic of engagement will you succeed. 

• Understand the fact that all your audience won’t turn into your customers; so make sure you post out generic content of engagement instead of plain brand-engagement, so that, you can still keep the odd ones in the game. The lesser the crowd, the ghastly your page. 

6. Analyse your previous questions to understand what level of difficult questions your audience are engaging with.

 Can you go to the next level?

 This is a preliminary step to reach a better stage of engagement. Understanding based on the frequent questions if your audience can tackle a tougher one.

7. Be all eyes and ears to your audience’s opinion. Engage them in one weekly post asking them about the difficulty of the trivia.

Know if it was easy or hard

If easy – let them know that the hard question comes in next week (Refer point 3). 

if hard – Give them knowledge updates (or) Go down a difficulty medium in your engagement level and prepare your audience.

8. Reply back either in the comment section or in a private message if the audience have given the right answers or not.

Make sure you tag them instead of reaching to them in general or as one. 

Raj, Sandhya, Aparna that is the wrong answer. Josh your answer is correct.

        [This is appropriate, rather than]

Thanks for playing guys!!

9. Make sure to thank your regular audience in a special way for their love.

  Example - 

   1. Dominos sent a free pizza to one its regular page audience.

   2. A Designing page gifted their audience a calligram of his name when he gifted them a doodle of their brand. 

By doing this your audience will help you in your page hygiene. Remember your audience and your content only will market the brand.

   

So, marketers if you were waiting for the perfect time to seize your audience, the time is now. Don’t be afraid to get creative and experiment with your content, for there is always an opportunity to make a difference. 

Let us know if this helped you in any way, we would love to hear from you @ https://www.facebook.com/SOCIALLDNA/?fref=ts

THINGS THAT SCARE AWAY YOUR INTERNET CUSTOMERS- 26th October 2015

Any big or small organization can make any number of mistakes. Mistakes regarding your customers or customer service cannot be taken carelessly. It can break or make your company’s reputation and brand value.

There are many mistakes that can cost you your customers. Take an action on these:  

1.      First impression is the last impression: If your website takes time to load, if there is an unnecessary pop up ad or if a post on social media goes wrong, all these factors can

affect your impression and will make you lose your followers/customers. Instead, make them feel welcomed and create a lasting impression! 

2.      Not paying attention to the customer’s queries: By not answering back and not responding to the queries seriously will take a toll on your company’s reputation. If a customer has raised a query, he is 50% into your product, do not make a mistake of ignoring the customer.

3.      When you don’t acknowledge your customers: Its always pleasing to say Thank You and Sorry! Appreciate and acknowledge whenever it’s necessary, It gives the customers a sense of importance and this will connect your brand to your customer.

4.      Not committing to what you say: If you have promised your customers something, make sure you stick to your commitments. If not then not only are you going to lose the customer but also their trust and loyalty. Once the trust breaks, it’s difficult to win back the customer. You don’t want that! If things don’t happen as you promised, be kind and apologize to everyone personally. This increases brand loyalty.

6.      Taking positive feedback only and ignoring negative feedback: Never ignore your negative feedback, apologize and take respective action instantly. Turning a negative feedback into a positive one later on will win customers!

7.      Not being approachable: If a customer needs you, make sure you are available. If not, suggest them where to contact you. Never make a customer look hard to reach you, this will make them lose interest and there are high chances of them switching to other means only because of this mistake.

8.      Trying to prove you’re right all the time: Never argue, even if you are right, Apologize and explain to them in a better way. If this happens often, always be humble and explain to your customers. Proving right all the time will affect the brand and you don’t want that.

Keep your eyes open to these mistakes; else your customers won’t come back.

It’s not always possible to pinpoint problems right away or to prevent them from happening at all. It takes skill with quick and active approach from you and your company to minimize the damage.

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

9 highly effective Blogging Tips for Branding

Blogging is an art of writing and making a journal of your opinions tips and experiences. So,Why not do it better?  

Unknowingly a good blog will uplift your brand’s value. It’s an amalgamation of content, social media marketing and SEO. One of the best ways to keep in touch with your clients informatively.

Here’s how you can make a difference to your blog in no time. 

1.      Take your content to the right people: Target your blog to the right people; else there are high chances of your blog to be lost to the wrong audience in this ocean of social media.

2.      Maintain your originality: It’s easy to copy, but difficult to be original. There is nothing wrong in getting inspired, but readers read original content more than revamped content and blog readers do have a  knack to know what is original and what is not.

3.      Differences in opinions may cause controversies, but don’t be afraid: Controversy sells. We all know that, if there are a lot of readers differing to your opinion, acknowledge their opinions. Don’t be afraid.

4.      Take advantage of social media platforms:Post it on all platforms which will help you reach the right audience. Boosting your posts according to the interests and demographics  will help you achieve your purpose.  

5.      Use long keywords to be easily found: Taper the focus of search-engine’s search through the use of terms and phrases largely referred to as long keywords. Not many people will make use of these long words, but people who do, will notice your blog on the first page itself.  Wouldn’t you want to be there anyway? 

6.      Use enough pictures: Make it interesting, move from boring content to Multimedia! Use videos, gifs and pictures to inform and educate creatively.

7.      Know when you’re posting: Timings and days are important. Most prefer to post on Mondays and Thursdays during 9am-12pm.  To be more accurate, Google analytics will help you better in determining the right timing and days. 

8.      Track your results: Don’t leave it once you have posted the blog. Keep a track and analyze your performance on weekly basis as this will help you strategize your next blog.

9.      Be patient: Success isn’t going to kiss your feet overnight. Many give up on blogging too early because they don’t see immediate results. If they kept producing content and promoted their blog, they would’ve eventually achieved their goal. 

For a blog to work as an integral part of your content marketing program, you must create strong information your target audience seeks and needs. Do it smartly!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA,,

Aditi Namburi

Social Media Account Manager

How brands use Snapchat for marketing!

Just like how Twitter or Facebook were when they first came out, Snapchat still seems to be foreign and new to most businesses.
Yet, it remains to be one the most popular downloads on Apple and Android App Stores.

It’s no secret that mobile is golden; most people depend on their phone or tablet to access information.

If your target market is between 14-25 years, then Snapchat is what you’re looking for!

Snapchat is a tech darling at the moment. You communicate directly with people who are paying attention to you. It is a photo/video messaging application which sends videos photos to a controlled list of recipients.  With the creative use of ‘Stories’ on Snapchat, we are able to pull people into our lives 10 seconds at a time, and our friends can watch it over and over for 24 hours at their ease. We can doodle and sketch.  With messages, we can chat with our friends and even video chat 1:1.

At the same time there are more than a few benefits to using Snapchat to announce new products, make your company more humane, and to stand out from your competition!

5 Ways how brands can add Snapchat to their marketing strategy:

1 . Reward customers with creative discount Coupons. :  As market is young, it allows brands to deliver coupons in few seconds. They not only remunerate but can provide incentives to bring back customers for more.

2  . Showcase your new products: By creating a Snapchat story, you can tell audience what’s new and can ask them to check it out ASAP.

3     Provide instant Video answers to your customer queries. : When you have a series of queries coming in, create a Snap Video Story and answer to everyone.

4   . Showcase fun behind the scenes: Connect your brand to people by showing behind the scenes action, fun and drama. It makes your audience feel closer to the brand. 

                           

 5  Educate your customers about new sales: Snaps can be used widely to greet your audience and letting them know about sales so that they can decide where to shop before itself.

Stand out from your competition and be where the future is. Master the platform before people enter it. With a user base in the millions, Snapchat is a feasible social platform that shouldn’t be ignored by most businesses.

Do you find this information valuable? Do let us know your feedback through comments.
Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.

Why your Facebook ads are failing for your e-commerce business!

With brands advertising more and more on Facebook, the competition for ad space is getting absolutely insane. 

If you think Facebook ads are not that effective and are not a successful strategy /plan specifically for E-commerce, then you are highly mistaken.

The problem is not that Ad space is crowded on Facebook; it’s your ads which are not appealing enough.

There are 5ways to deliver more clicks on your ads and to increase your e-commerce sales.

1.       Add a personalized touch to your Ad :

Create Ads to target one specific product per person. Target according to their demographics, gender, interests, likes and dislikes. There are other segments that facebook provides which you can fill in and make it more specific. 

2. Mention the cost of the product/service : 

Always let your audiences know the price. Listing your prices will filter people who can’t afford  to buy that product. By this they will not click on the ads and you won’t have to pay for those clicks making it a win win situation.

 3. Give out crazy offers and incentives : 

No matter how good your ad looks or has benefits, people don’t purchase easily. Incentives/offers can motivate them to take the action. Deadlines are important. Mention the dates of the offer. Deadlines make people take the action immediately as no one usually wants to miss out on offers.

 4. Calls to action are a must : 

After personalizing your ad and creating irrestible offer with deadly deadline., the only thing left  is to Calls to Action. Add your calls to actions in a comprehensible approach. For example “Sign up”, “Learn more”, “Like now” “Order now” etc.  CTA’s guide people to take the next step.

5. Direct people to specific landing pages.  :

Once all the above points are set and if the landing pages are not specific, everything falls flat.Specific Landing Pages convert more audience to customers. If the landing pages are generic, people tend to get lost and are more likely to leave.

When you click on the above link, It directly takes you to this landing page.No links, no other ads.

Keep your message consistent across your ads until the landing page.

Get started now and boost up your sales!!


Do you find these tips valuable? Do let us know your feedback through comments. 
If you are looking to escalate your ecommerce sales, Drop us a mail at aditya@socialdna.in or feel free  to call us at +919849561567!


For SOCIALDNA,
Aditi Namburi,
Social Media Account Manager.

Grave mistakes Aspirants make on LinkedIn

Today, LinkedIn is the No. 1 social media platform for all the professionals with most recruiters all around the world go through the aspirant’s LinkedIn profile before recruiting them. Statistics show that almost 83% of all professionals are on LinkedIn. However, not all professionals seem to be using this platform rightly.

               

Here are 8 mistakes one tends to ignore often:

1.      Unethical Photo: One cannot have a very glamorous picture or an appropriate party picture as their dp. Group photos are a big NO-NO. It seems unprofessional and has high chances of being ignored by the recruiters.

2.      Degree as Experience: A very common mistake, your graduation, studies cannot be termed as “work experience”. Only job details fit in the category and degree comes under education.

3.      Zero recommendations and endorsements: It’s a tough task but having no recommendations will make it difficult for the recruiter to know you from a third party perspective. Endorsements always show your strengths from people’s perspective and thus, having them proves beneficial.

4.      Not following any companies/groups: Not joining any will leave you with no ideas and connections. Joining and following companies and groups keeps you updated with what’s going on in the industry you’re interested in, Active participation will lead to new networks. No point being on LinkedIn and not following groups/companies.

                  

5.      Grammatical errors: Nothing can go worse than a silly grammatical error. One of the most stringent aspect recruiter’s checks for. You don’t want them to lose out on you because of your one silly mistake. Your profile and summary needs to be written in the same tense.

6.      Outdated profile:  Another noticeable mistake people make are having profiles with the heading “Working at“refers to the company they have worked at earlier. Make sure that you keep updating your profile, to what you are doing presently.

7.      Spamming connections: Do not spam and keep sending requests to random people you don’t really know anything about. Its alright to connect but spamming every time they refuse to accept is a big NO! Don’t look desperate on LinkedIn.

8.      Publishing irrelevant posts: If you are in interested in a particular field and you end up publishing posts about your favourite actors doesn’t make sense. Be careful about what you are publishing as a lot can be understood with your posts.

If you are making any of the above mistakes, it’s never too late to make amends! ;)

Let us know if there are other mistakes that a person could tend to make while using LinkedIn.

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager.

DO NOT SHARE EVERYTHING ON SOCIAL MEDIA, except this blog post! ;)

          

Unless you are hiding in a cave, you would know that Social Networking Web sites are the most up-to-date and the best way to interact with other users on the Internet.

There are two kinds of people: Those who share and restrict their profiles to most family members and few friends. And those who share everything openly, even with those who they don’t know.

Whichever kind you are, there is one kind of a list that everyone needs to keep in mind before sharing or posting anything on any social platform.

The infamous but most important “Do Not Share on Social Media” List

•           Unwanted Polls/Apps quizzes:
         So when you sign up to find out who is the celebrity you most identify with, the owners of that poll/quiz now have access to your personal information. If you noticed, when you click on such quizzes/Apps it asks you to “allow” for some information in order to play the game. So something you think is in confidence can easily be shared and before you know it, someone you don't even know has access to something very private.

          Don’t risk your information by playing unnecessary app games. Grow up!

•        Password Hints:
      This is one very important point in the list which often goes unnoticed.Most Web sites that contain secure personal information require a password and a password hint question, for e.g.- What’s your mother’s maiden name? What’s your first school’s name?Posting any of these details on a Facebook wall or status update indirectly may not look like a big deal but it can easily pave a way into your personal accounts or even bank accounts.

           You don’t want that, do you!? K

•           Do not share your Love Letter :
        We understand you are highly expressive but there’s something called a “Personal Life” and one needs to respect it. One need not go around with a bullhorn announcing your story or a break up. There’s always a way to private message on twitter and Facebook.

  
  

     Kindly do that! J

•      Photos of your platinum(or any) credit card :
          Congratulations on that but be prepared to get bankrupted in no time. L

•    Any official company information :  News of a big project role or any acquisition or clientele information and anything else about your workplace should be kept private. Never post anything that is beneficial to your company’s contender.

•       Ambiguous posts :Posting statuses like “Oh no” and “Oops” or “I wish” and on being questioned as to what had happened and then saying “would not like to disclose it on social media”.

           Really? Why did you put it up then? K

•                  Address and Phone Number. :Don’t be surprised to have your house robbed. If you post that you're going on holiday and you have your address posted, then everyone knows you have an empty house.

          Don’t call for trouble, darling! J  Be Alert.

This is the era of Social Media and it has beautiful benefits, but there are consequences as well. If you are not responsible with what you post, it can turn out to be your worst nightmare!

Post Responsibly! :D

               

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi,

Social Media Account Manager.

7 sure shot ways to nail your Instagram Marketing

With around 300 million monthly users and over 20 billion photos having been shared on Instagram, it is now the fastest growing social network. Instagram is a fantastic way to tell your story through photos and now videos too.  It gives you a glimpse of your brand’s character through pictures that can lead to better connections, new friends, and most importantly incredible industry connections.

Here at Social DNA, a digital marketing agency that believes to Build Amplify and Multiply your brands presence,  loves to explore all platforms.Out of all, Instagram has been our favourite!
We give you a wealth of amazing tips to turn your Instagram presence into something really big! 

                                 THINGS TO DO ON INSTAGRAM:

1.       Acknowledge your customers via special post or Direct Message(DM): It helps you improve your connection with the customers.  Rewarding them with some offers/discounts or special mentions will tell your company’s character from an outsiders perspective. A direct message will make it more customized and will add a touch of personalization.

2.       Humanize your brand :   This gives two benefits: By commenting, you are acknowledging your follower’s photo making your existence genuine. Secondly, your presence on your follower’s photos will get others to notice you.

3.       Make one or two unique hash tags for your brand: When you make your own hash tag, it will make it easier for your customers to find you amongst the 200 billion photos! It creates a virtual gallery for your brand.

4.       Add quotes based on your subject. : Quotes are very relatable. Once they connect to your customers, an impression is made and all you need is connection in the end!

Important : Use call to actions but don’t be too pushy. Make it easy for people to find you always

A few ways to use calls to action:

·         Click on the link in the bio section

·         Check out the link in my bio for more information.

·         Like our stuff? Connect to know more.

                       

                              THINGS NOT TO DO ON INSTAGRAM:

                    

5.      Over promotion: Don’t ever clog your followers’ feeds  with your products/services.
2 posts a day is ideal.

6.      Not to acknowledge what your follower posts. : It’s not only about posting your own photos, but also about commenting and liking other users’ content.

7.      Overly hash tagging: Yes, if you exceed the number of hash tags, it is going to dilute the effectiveness of your work and will show you as a desperate Spammer. Having 8 hash tags per post is ideal.

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to get your brand onto instagram, Drop us(social media ninjas) a mail at aditya@socialdna.in or feel free to call us at +919849561567!

Build your Brand today! ;)

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.