Blogging is an art of writing and
making a journal of your opinions tips and experiences. So,Why not do it
better?
Unknowingly a good blog will uplift
your brand’s value. It’s an amalgamation of content, social media marketing and
SEO. One of the best ways to keep in touch with your clients informatively.
Here’s how you can make a difference
to your blog in no time.
1. Take your content to the right people: Target
your blog to the right people; else there are high chances of your blog to be
lost to the wrong audience in this ocean of social media.
2. Maintain your originality: It’s easy to copy,
but difficult to be original. There is nothing wrong in getting inspired, but
readers read original content more than revamped content and blog readers do
have a knack to know what is original
and what is not.
3. Differences in opinions may cause
controversies, but don’t be afraid: Controversy sells. We all know that, if
there are a lot of readers differing to your opinion, acknowledge their
opinions. Don’t be afraid.
4. Take advantage of social media platforms:Post
it on all platforms which will help you reach the right audience. Boosting your
posts according to the interests and demographics will help you achieve your purpose.
5. Use long keywords to be easily found: Taper the focus of search-engine’s search
through the use of terms and phrases largely referred to as long keywords. Not
many people will make use of these long words, but people who do, will notice
your blog on the first page itself. Wouldn’t
you want to be there anyway?
6. Use enough pictures: Make it interesting, move
from boring content to Multimedia! Use videos, gifs and pictures to inform and educate
creatively.
7. Know when you’re posting: Timings and days are
important. Most prefer to post on Mondays and Thursdays during 9am-12pm. To be more accurate, Google analytics will
help you better in determining the right timing and days.
8. Track your results: Don’t leave it once you have
posted the blog. Keep a track and analyze your performance on weekly basis as
this will help you strategize your next blog.
9. Be patient: Success isn’t going to kiss your
feet overnight. Many give up on blogging too early because they don’t see
immediate results. If they kept producing content and promoted their blog, they
would’ve eventually achieved their goal.
For a blog to work as an integral part
of your content marketing program, you must create strong information your
target audience seeks and needs. Do it smartly!
Do you find these tips valuable? Do let us
know your feedback through comments.
If you are looking to know more, Drop us a
mail at aditya@socialdna.in or feel free to call us at +919849561567!
Aditi Namburi
Social Media Account Manager
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