THINGS THAT SCARE AWAY YOUR INTERNET CUSTOMERS- 26th October 2015

Any big or small organization can make any number of mistakes. Mistakes regarding your customers or customer service cannot be taken carelessly. It can break or make your company’s reputation and brand value.

There are many mistakes that can cost you your customers. Take an action on these:  

1.      First impression is the last impression: If your website takes time to load, if there is an unnecessary pop up ad or if a post on social media goes wrong, all these factors can

affect your impression and will make you lose your followers/customers. Instead, make them feel welcomed and create a lasting impression! 

2.      Not paying attention to the customer’s queries: By not answering back and not responding to the queries seriously will take a toll on your company’s reputation. If a customer has raised a query, he is 50% into your product, do not make a mistake of ignoring the customer.

3.      When you don’t acknowledge your customers: Its always pleasing to say Thank You and Sorry! Appreciate and acknowledge whenever it’s necessary, It gives the customers a sense of importance and this will connect your brand to your customer.

4.      Not committing to what you say: If you have promised your customers something, make sure you stick to your commitments. If not then not only are you going to lose the customer but also their trust and loyalty. Once the trust breaks, it’s difficult to win back the customer. You don’t want that! If things don’t happen as you promised, be kind and apologize to everyone personally. This increases brand loyalty.

6.      Taking positive feedback only and ignoring negative feedback: Never ignore your negative feedback, apologize and take respective action instantly. Turning a negative feedback into a positive one later on will win customers!

7.      Not being approachable: If a customer needs you, make sure you are available. If not, suggest them where to contact you. Never make a customer look hard to reach you, this will make them lose interest and there are high chances of them switching to other means only because of this mistake.

8.      Trying to prove you’re right all the time: Never argue, even if you are right, Apologize and explain to them in a better way. If this happens often, always be humble and explain to your customers. Proving right all the time will affect the brand and you don’t want that.

Keep your eyes open to these mistakes; else your customers won’t come back.

It’s not always possible to pinpoint problems right away or to prevent them from happening at all. It takes skill with quick and active approach from you and your company to minimize the damage.

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

Check out the ultimate way to engage with your customers!

A great man once said, “Customers buy with their hearts. Touch their hearts and they’ll be back for more. Miss this insight, their emotion and you’ll lose business” 

Getting customers to your site is the first step which can be brought by many means but the most necessary step people often tend to ignore is engaging users with the website.

Every user is on your site looking for something specific. If you don’t make it an easier and smoother experience, you will see users bouncing off.

Make the customers feel like they’re priority to you and that can happen by personalizing aka humanizing your marketing approach.

Here are the ways you can personalize your website and engage customers:

1.      Have targeted offers: By understanding your user’s online behavior and persona, you will be able to provide them with the tailored offering that is perfect for their needs.

2.      Acknowledge and reward faithful customers: For ex: Reward customers with various offers on selected items/products for a limited time. Offer services and vouchers that can be unveiled only by your loyal customers. Give them an opportunity to participate in referral programs and product trials.

3.      Create effective exit intent pop-ups: These pop-ups remind us to take a certain action before we leave the site. In order to reduce the customer’s frustration of not having found what they want, we can display customized messages/offers/news in these pop ups and turn their frustration to some value. If it is clear, targeted and benefits the customer then it surely is an effective way to engage users.

4.      Personalize your landing page: These days, dedicated landing pages have become a product.The programmed process of personalizing landing pages with the information you have, is what makes your landing page’s optimization success. For ex : displaying the customer’s or company’s name as soon they land on your site.

5.      Customize calls to action: Create using targeted action buttons instead of ordinary plain calls to action based on their past behavior.

6.      Create personalized 404 error pages: Blank white page with 404 error message? How boring! When customers land on your 404 pages, Convert their frustration and into a targeted action. Design it with colors and offer your customers personalized content based on past interests.

7.      Say thank you: Include a personal thank you message by mentioning the name of the person. It shows the customers that you value their interests.

In short, understand your customers and their desires then go ahead and deliver the personalized content!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA

Aditi Namburi

Social Media Account Manager

                      

9 highly effective Blogging Tips for Branding

Blogging is an art of writing and making a journal of your opinions tips and experiences. So,Why not do it better?  

Unknowingly a good blog will uplift your brand’s value. It’s an amalgamation of content, social media marketing and SEO. One of the best ways to keep in touch with your clients informatively.

Here’s how you can make a difference to your blog in no time. 

1.      Take your content to the right people: Target your blog to the right people; else there are high chances of your blog to be lost to the wrong audience in this ocean of social media.

2.      Maintain your originality: It’s easy to copy, but difficult to be original. There is nothing wrong in getting inspired, but readers read original content more than revamped content and blog readers do have a  knack to know what is original and what is not.

3.      Differences in opinions may cause controversies, but don’t be afraid: Controversy sells. We all know that, if there are a lot of readers differing to your opinion, acknowledge their opinions. Don’t be afraid.

4.      Take advantage of social media platforms:Post it on all platforms which will help you reach the right audience. Boosting your posts according to the interests and demographics  will help you achieve your purpose.  

5.      Use long keywords to be easily found: Taper the focus of search-engine’s search through the use of terms and phrases largely referred to as long keywords. Not many people will make use of these long words, but people who do, will notice your blog on the first page itself.  Wouldn’t you want to be there anyway? 

6.      Use enough pictures: Make it interesting, move from boring content to Multimedia! Use videos, gifs and pictures to inform and educate creatively.

7.      Know when you’re posting: Timings and days are important. Most prefer to post on Mondays and Thursdays during 9am-12pm.  To be more accurate, Google analytics will help you better in determining the right timing and days. 

8.      Track your results: Don’t leave it once you have posted the blog. Keep a track and analyze your performance on weekly basis as this will help you strategize your next blog.

9.      Be patient: Success isn’t going to kiss your feet overnight. Many give up on blogging too early because they don’t see immediate results. If they kept producing content and promoted their blog, they would’ve eventually achieved their goal. 

For a blog to work as an integral part of your content marketing program, you must create strong information your target audience seeks and needs. Do it smartly!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA,,

Aditi Namburi

Social Media Account Manager

5 reasons why your customers are not converting on your website!

Your website symbolizes your business. That’s what the majority of your customers/audiences know about your business. What they experience on your website is directly proportional to their decisions whether to purchase (or not) your products & services. Hence one mustn’t take a website, web visuals very casually. Every design should be built in a way so as to make the experience a comfortable one and as a result, answer an enquirer’s questions.

A well-made website organically raises a company's business and strengthens its branding.

Here’s why your website isn’t selling and we’ll tell you how to fix them:

1.       Poor Navigation :

Too many links can annoy your audience. When something that your audience is looking for is not easily found, they will most likely click on the little ‘x’ button and close the window.

How to fix it:
Firstly, you need to improve your navigational bar by reviewing the wording on the menu. Check if it’s simple, if it’s conveying your message and if it’s leading to whatever you’re audience might be searching for.

2.       Poor landing page design:
Your landing page can make or break a person’s first impression about your brand. It can determine how your website is performing.

How to fix it:
Focus on the right content and right imagery. Break up your content into short sentences or testimonials so that it’s easier for people to take an instant decision. Keep it simple.
Consider taking a video to explain your products and services rather than stock images which will not convey your message and will take up more space than required.

3.       Extremely flashy website:
If your website is designed in flash completely, you are missing out on a lot of clients. It’s not necessary that all clients have flash enabled browsers and some mobile devices do not support flash. One needs to be aware that flash eventually will be weakened which will leave your website hanging and will be of no use.

                                                   

How to fix it:
HTML5 is the way! One can enjoy superior accessibility. It has better audio and video support and has less hassle to design with cleaner coding.

4.       If your website is not responsive:
From this year, Google is going to push down the unresponsive sites and is going to boost websites which are more mobile friendly. It’s proven that mobile friendly sites receive lesser bounce rates and higher conversion rates.

                       

 How to fix it:

There are plenty of sites which help you create mobile friendly websites. The only way to fix this is to make it a mobile-friendly website. Connect with us and we’ll help you with it better.

5.       No time to test your website :

What’s the point if after spending so much on design and content; you still aren’t sure and feel something is not good enough?

How to fix it :
TEST it right away. If you want high conversion rates, have an A/B testing done. Or split testing, i.e. technique employed to compare different variations of your web pages against each other to find out which one produces the best results.

         

There is always room to improve and for that you need to have a critical eye towards the details.

Write your observations or ask your friends/partners to list what they like and dislike and make necessary changes.

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to revamp your website, drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,
AditiNamburi

Social Media Account Manager

TURN VISITORS INTO BUYERS

                   

A new form of display advertisement has taken the whole marketing and advertising industry by storm and that’s called “Re-targeting”.

If you are new to this concept, let me introduce you to it:

Ever wondered what happened to all those customers who paid a visit to your website and never completed the desired action? There could be many reasons for them to switch to another website, but whatever the reason is they’ve left your channel and the impression you made has been quickly forgotten. With this Re-targeting facility you have that golden chance to make second, third impression as well.

Re-targeting has the ability to target display ads to consumers who have previously been to your site and haven’t completed a desired action. It is the practice based on the user’s previous online activity.

How Re-targeting helps your brand:

1.      Builds brand recall: Keep them warm with your re-targeting ads while keeping building recognition.

2.      Another chance to make an impression: It’s a second chance that you have, to create an impression on your prospects. They might have gotten distracted by some phone call or power cut, it can be anything. You can re-target this prospect with additional information about the various features of your offering which they would’ve missed.

3.      Cross-promotion opportunities: After a visitor turns into a buyer, you can re-target the same customer with upgraded products, new products and new offers.

4.      Re-targeting creates another point of contact: If your prospect already has contacted you in some way or the other, business card, mail, re-targeting ads provides you another point of contact with your brand.

5.      Choosing your audience: With regular display ads you can’t control your audience, but with re-targeting ads you have complete control. These people are then targeted only with very specific messages relating back to the site/page they visited previously.

6.      Mailing and updating your customers: If you have a good database or email ids of client, you can re-target them with email (campaigns) and encourage them to take the certain action for example discounts or upgrading software’s, reminders etc.

  Re-targeting collectively with many other marketing mediums will make a comprehensive strategy       which in return will give your brand an incredible lift and will increase your conversion rates.

Do you find these tips valuable? Do let us know your feedback through comments.Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

BE ON THE FRONT PAGE OF THE INTERNET!

Reddit is a website where news content items are collected and displayed with links. It’s a social content sharing site. However, it isn’t as popular as Facebook and Twitter, Reddit is still quite known with more than thirty five million unique visitors per month. Reddit is a platform where users submit links.

                                                    

The difference between Reddit and platforms like Twitter is that the stream of content is curated by the community itself. Reddit came up with something called “Karma Points”, Content that is of high value is “up-voted,” and those which are contemptible are "down- voted."  This concludes a post's position on the site, and items or content that hit the front page are seen by hundreds of thousands of people.

The site consists of thousands of communities known as subreddits each with their own theme, rules, moderators, and social rules. Subreddits can be dedicated to shows, games, humor, and science.
Redditors love things that are unique, funny, interesting, cute and courageous.

                   

Do’s

1.      Keep your submission titles factual and opinion-free. Opinions should stay in the             comments

2.      Post to the most appropriate community possible. Find the right Subreddit

3.      Vote. The up and down arrows are your tools to make Reddit what you want it to be

4.      Use proper grammar and spelling

Don’t’s

1.      Don't spam

2.      Don't ask for votes or engage in vote manipulation

3.      Don't post personal information or subject to any insults

4.      Don't write titles in ALL CAPS

                                             

                                        

                                            Opportunities for your brand:

1.      With its massive reach, it has the potential to make your brand go viral!

2.      You can collect honest consumer insights.

3.      Great tool to conduct market research

4.      Useful for Customer Support

5.      By being on the first page of the internet, one can gain heavy traffic to your website.

6.      It has a community where you can ask questions which in return can build engagement for   your brand and is controllable.

Take your brand to another level

Spend some quality time with "The Front Page of the Internet," and you'll find it's an essential resource to create a network/community for and of your brand.

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.

What is Google’s phantom update and how to deal with it!

Google has confirmed that it is live and it’s simply called the Quality Update, which turns out to be as distantly threatening as it sounds. The new update is paying attention to rooting out irrelevant “How to” websites.

On April 21, Google unleashed its update on the online world. However, most businesses and entrepreneurs were in the loop and had sufficient time to react and take appropriate measures.

You must realize that Google will be updating its algorithm on a regular basis to give out more quality content to Google searchers. This isn't really the first time Google has done this update! People were so anxious of this update that they began referring to as the “Phantom” update. 

Here’s statistic graph on the sites that have been the most affected:

            

 What Google expects from you as a content creator:

1. Duplicate content and unnecessary irrelevant articles are a big No-No.
2. Avoid creating  thin content.
3. Give utmost importance to user experience. For example, too many ads on your site can create a negative visitor experience and have an undesired impact on your rankings.
4. Your content should be extremely trustworthy. Visitors that land on your site should feel comfortable giving you their credit card information.
5. Your articles should be free of spelling and errors.
6. Are you determined to give your target users an in-depth look into the subject matter?

Among the biggest winners was information source : Quora. This is probable due to its high content quality standards – the site has very strict guidelines for user-supplied answers to questions.

If your low quality content has been affected, it's time for a new plan or strategy. Quality signals aren't anything new, but you can be rest assured that Google is only going to clamp down on low-grade content with greater force in times to come.

In the end, It’s all about quality –Don’t settle for anything less!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to escalate your ecommerce sales, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager

How brands use Snapchat for marketing!

Just like how Twitter or Facebook were when they first came out, Snapchat still seems to be foreign and new to most businesses.
Yet, it remains to be one the most popular downloads on Apple and Android App Stores.

It’s no secret that mobile is golden; most people depend on their phone or tablet to access information.

If your target market is between 14-25 years, then Snapchat is what you’re looking for!

Snapchat is a tech darling at the moment. You communicate directly with people who are paying attention to you. It is a photo/video messaging application which sends videos photos to a controlled list of recipients.  With the creative use of ‘Stories’ on Snapchat, we are able to pull people into our lives 10 seconds at a time, and our friends can watch it over and over for 24 hours at their ease. We can doodle and sketch.  With messages, we can chat with our friends and even video chat 1:1.

At the same time there are more than a few benefits to using Snapchat to announce new products, make your company more humane, and to stand out from your competition!

5 Ways how brands can add Snapchat to their marketing strategy:

1 . Reward customers with creative discount Coupons. :  As market is young, it allows brands to deliver coupons in few seconds. They not only remunerate but can provide incentives to bring back customers for more.

2  . Showcase your new products: By creating a Snapchat story, you can tell audience what’s new and can ask them to check it out ASAP.

3     Provide instant Video answers to your customer queries. : When you have a series of queries coming in, create a Snap Video Story and answer to everyone.

4   . Showcase fun behind the scenes: Connect your brand to people by showing behind the scenes action, fun and drama. It makes your audience feel closer to the brand. 

                           

 5  Educate your customers about new sales: Snaps can be used widely to greet your audience and letting them know about sales so that they can decide where to shop before itself.

Stand out from your competition and be where the future is. Master the platform before people enter it. With a user base in the millions, Snapchat is a feasible social platform that shouldn’t be ignored by most businesses.

Do you find this information valuable? Do let us know your feedback through comments.
Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.