6 GROWTH HACK TECHNIQUES YOU NEVER KNEW WOULD WORK!!

Growth hacks are nothing but substitutes to the big budget marketing campaigns that are used by large marketing firms/agencies. Smaller companies need to be more innovative to maximize the effectiveness of their marketing campaign and resources. Hence they indulge in growth hacking techniques.

Relying heavily on SEO to drive traffic to your website is a big failure technique. There are many more growth hack techniques which will drive immense traffic to your website.

Social media drives communication to drive traffic which leads to sales and revenue. Marketing is simply getting customers and by that anything that gets customers is a marketing success.

Growth Hack Techniques:

  Use Social logins : You don’t want to users to bounce off only because you want them to sign in with details, rather use social logins to sign them up which will make it easier and faster for users to sign up or register.

  Make videos : Videos are trending and you don’t want to miss any chance to be in the trend. Create videos which will inform users about your brand and its story. Writing long paragraphs is old school and is boring. In a fast pace life, users would love to see pictures and audio. It builds credibility and increases your searchibility.

   Learn what audience wants : Knowing where your audience hangs out the most and their social behavior is utmost important. Get to know where they are most of the time and target your message right there. 

   Write longer posts : Longer posts help in SEO. Today’s  SEO landscape is focused on high quality content. This means longer, more in depth, insightful, and thorough content. Longer posts get shared more, leading to greater visibility, engagement and interaction.

  Podcast  : Podcasts are booming and is increasingly becoming the most popular audio preferences. It helps in visibility and helps in building traffic and keeps users engaged

Lot of graphs and proofs : Who wouldn’t like to see numbers and proofs for your brand. Using testimonials and statistics, quotes increases trust of your users and gives validation. These tactics can resolve issues in five categories: acquisition, activation, retention, referral and revenue.

Here’s what growth hacking can do for your brand.

1. Builds a lasting impression of your brand that resonates with people.

2. Ranks high on Google and other search engines. 3. Generates lots of traffic to website.

3. Engages visitors and builds a large email list.

4. Reaches influencers and builds a massive network.

5. Engages visitors and builds a large email list.

6. Reaches influencers and builds a massive network.

Growth hack today and rediscover your brand visibility and drive massive traffic to your website!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

Check out the ultimate way to engage with your customers!

A great man once said, “Customers buy with their hearts. Touch their hearts and they’ll be back for more. Miss this insight, their emotion and you’ll lose business” 

Getting customers to your site is the first step which can be brought by many means but the most necessary step people often tend to ignore is engaging users with the website.

Every user is on your site looking for something specific. If you don’t make it an easier and smoother experience, you will see users bouncing off.

Make the customers feel like they’re priority to you and that can happen by personalizing aka humanizing your marketing approach.

Here are the ways you can personalize your website and engage customers:

1.      Have targeted offers: By understanding your user’s online behavior and persona, you will be able to provide them with the tailored offering that is perfect for their needs.

2.      Acknowledge and reward faithful customers: For ex: Reward customers with various offers on selected items/products for a limited time. Offer services and vouchers that can be unveiled only by your loyal customers. Give them an opportunity to participate in referral programs and product trials.

3.      Create effective exit intent pop-ups: These pop-ups remind us to take a certain action before we leave the site. In order to reduce the customer’s frustration of not having found what they want, we can display customized messages/offers/news in these pop ups and turn their frustration to some value. If it is clear, targeted and benefits the customer then it surely is an effective way to engage users.

4.      Personalize your landing page: These days, dedicated landing pages have become a product.The programmed process of personalizing landing pages with the information you have, is what makes your landing page’s optimization success. For ex : displaying the customer’s or company’s name as soon they land on your site.

5.      Customize calls to action: Create using targeted action buttons instead of ordinary plain calls to action based on their past behavior.

6.      Create personalized 404 error pages: Blank white page with 404 error message? How boring! When customers land on your 404 pages, Convert their frustration and into a targeted action. Design it with colors and offer your customers personalized content based on past interests.

7.      Say thank you: Include a personal thank you message by mentioning the name of the person. It shows the customers that you value their interests.

In short, understand your customers and their desires then go ahead and deliver the personalized content!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA

Aditi Namburi

Social Media Account Manager

                      

5 reasons why your customers are not converting on your website!

Your website symbolizes your business. That’s what the majority of your customers/audiences know about your business. What they experience on your website is directly proportional to their decisions whether to purchase (or not) your products & services. Hence one mustn’t take a website, web visuals very casually. Every design should be built in a way so as to make the experience a comfortable one and as a result, answer an enquirer’s questions.

A well-made website organically raises a company's business and strengthens its branding.

Here’s why your website isn’t selling and we’ll tell you how to fix them:

1.       Poor Navigation :

Too many links can annoy your audience. When something that your audience is looking for is not easily found, they will most likely click on the little ‘x’ button and close the window.

How to fix it:
Firstly, you need to improve your navigational bar by reviewing the wording on the menu. Check if it’s simple, if it’s conveying your message and if it’s leading to whatever you’re audience might be searching for.

2.       Poor landing page design:
Your landing page can make or break a person’s first impression about your brand. It can determine how your website is performing.

How to fix it:
Focus on the right content and right imagery. Break up your content into short sentences or testimonials so that it’s easier for people to take an instant decision. Keep it simple.
Consider taking a video to explain your products and services rather than stock images which will not convey your message and will take up more space than required.

3.       Extremely flashy website:
If your website is designed in flash completely, you are missing out on a lot of clients. It’s not necessary that all clients have flash enabled browsers and some mobile devices do not support flash. One needs to be aware that flash eventually will be weakened which will leave your website hanging and will be of no use.

                                                   

How to fix it:
HTML5 is the way! One can enjoy superior accessibility. It has better audio and video support and has less hassle to design with cleaner coding.

4.       If your website is not responsive:
From this year, Google is going to push down the unresponsive sites and is going to boost websites which are more mobile friendly. It’s proven that mobile friendly sites receive lesser bounce rates and higher conversion rates.

                       

 How to fix it:

There are plenty of sites which help you create mobile friendly websites. The only way to fix this is to make it a mobile-friendly website. Connect with us and we’ll help you with it better.

5.       No time to test your website :

What’s the point if after spending so much on design and content; you still aren’t sure and feel something is not good enough?

How to fix it :
TEST it right away. If you want high conversion rates, have an A/B testing done. Or split testing, i.e. technique employed to compare different variations of your web pages against each other to find out which one produces the best results.

         

There is always room to improve and for that you need to have a critical eye towards the details.

Write your observations or ask your friends/partners to list what they like and dislike and make necessary changes.

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to revamp your website, drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,
AditiNamburi

Social Media Account Manager