8 killer ways to get more engagement on social media posts: 9th October,2015.

Any Marketer’s social media objective is to engage audience. Engage in a way that it adds value to the brand and spreads a positive message. Engagement is the only way to measure brand’s social media success. It may come in forms likes, shares, comments, tags, re-tweets, replies, mentions, follows, favorites, repins, clicks, up votes, +1s, views and many more.

Most of them stop updating their page when they aren’t seeing the results that they want despite their continuous updates. To increase engagement on social media, you need to create content that is personal and definitely relevant.

Here are few ways to get solid engagement on your social media posts:

1.      What’s in it for me, way: Everyone focusses on finding solutions while they surf, and when the content you post solves their problem, you win the audience’s focus! Hence, posting something that solves your audience’s problem will get you closer to them.

(Like how I’m helping you with this blog ;) )

2.      Ask for Feedback: You may come across as rude or weird but there’s a subtle way to ask for comments, shares and likes and that is totally fine. For example, after a blog post, you can ask “what do you think” or “Do give feedback” so that you let that thought seep into their minds which will open up for a great conversation!

3.      Create content according to the platform: Each platform is different, hence the content also needs to be in coherence with the platform. It makes no sense to post same thing in same format on different platforms.

4.      The Right Images: Images attract audience the most, better the images, and better the engagement! Here’s the list of most shared images on social media:
a. Animated Graphics.
b. Hand drawn Images.
c. Graphs and charts
d. Stock Photos
e. Screenshots.

(Source: QuickSprout.com)

5.      Strong Headlines: Unless you have a creative headline, nobody is going to look at your post. Creating strong headlines can make or break your post and effort!
Use “You” , “Odd numbers” , or ask a question that people ask often. In brief, something very relatable.

6.      Quiz time: Everyone wants to beat the other in games and quizzes and when you hit the audience’s soft spot with a quiz, you win them! Host a quiz and see the rush of exposure from the quiz itself.

7.      Influence a trend on social media:  You need to be trendsetter or be a part of the trend to attract audience. For example, if a hash tag is going viral, try creating content around the hash tag and be up-to-date. A brand that is latest can never die or fade.

8.       Maintain an optimal length for your posts: Posts that are of certain length are likely to get more likes, shares and retweets. Here’s the optimal length for content :
Tweets: 71 – 100 characters

Facebook Posts: 40 characters

LinkedIn Posts: 25 words

Google+ posts: 60 characters

Hash tag: 6 characters

Title Tags: 55 characters

Blogs: 1600 words

(Source: BufferSocial)

                           Engage users in a way that they never forget your brand!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA

Aditi Namburi

Social Media Account Manager

9 highly effective Blogging Tips for Branding

Blogging is an art of writing and making a journal of your opinions tips and experiences. So,Why not do it better?  

Unknowingly a good blog will uplift your brand’s value. It’s an amalgamation of content, social media marketing and SEO. One of the best ways to keep in touch with your clients informatively.

Here’s how you can make a difference to your blog in no time. 

1.      Take your content to the right people: Target your blog to the right people; else there are high chances of your blog to be lost to the wrong audience in this ocean of social media.

2.      Maintain your originality: It’s easy to copy, but difficult to be original. There is nothing wrong in getting inspired, but readers read original content more than revamped content and blog readers do have a  knack to know what is original and what is not.

3.      Differences in opinions may cause controversies, but don’t be afraid: Controversy sells. We all know that, if there are a lot of readers differing to your opinion, acknowledge their opinions. Don’t be afraid.

4.      Take advantage of social media platforms:Post it on all platforms which will help you reach the right audience. Boosting your posts according to the interests and demographics  will help you achieve your purpose.  

5.      Use long keywords to be easily found: Taper the focus of search-engine’s search through the use of terms and phrases largely referred to as long keywords. Not many people will make use of these long words, but people who do, will notice your blog on the first page itself.  Wouldn’t you want to be there anyway? 

6.      Use enough pictures: Make it interesting, move from boring content to Multimedia! Use videos, gifs and pictures to inform and educate creatively.

7.      Know when you’re posting: Timings and days are important. Most prefer to post on Mondays and Thursdays during 9am-12pm.  To be more accurate, Google analytics will help you better in determining the right timing and days. 

8.      Track your results: Don’t leave it once you have posted the blog. Keep a track and analyze your performance on weekly basis as this will help you strategize your next blog.

9.      Be patient: Success isn’t going to kiss your feet overnight. Many give up on blogging too early because they don’t see immediate results. If they kept producing content and promoted their blog, they would’ve eventually achieved their goal. 

For a blog to work as an integral part of your content marketing program, you must create strong information your target audience seeks and needs. Do it smartly!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA,,

Aditi Namburi

Social Media Account Manager

5 reasons why your customers are not converting on your website!

Your website symbolizes your business. That’s what the majority of your customers/audiences know about your business. What they experience on your website is directly proportional to their decisions whether to purchase (or not) your products & services. Hence one mustn’t take a website, web visuals very casually. Every design should be built in a way so as to make the experience a comfortable one and as a result, answer an enquirer’s questions.

A well-made website organically raises a company's business and strengthens its branding.

Here’s why your website isn’t selling and we’ll tell you how to fix them:

1.       Poor Navigation :

Too many links can annoy your audience. When something that your audience is looking for is not easily found, they will most likely click on the little ‘x’ button and close the window.

How to fix it:
Firstly, you need to improve your navigational bar by reviewing the wording on the menu. Check if it’s simple, if it’s conveying your message and if it’s leading to whatever you’re audience might be searching for.

2.       Poor landing page design:
Your landing page can make or break a person’s first impression about your brand. It can determine how your website is performing.

How to fix it:
Focus on the right content and right imagery. Break up your content into short sentences or testimonials so that it’s easier for people to take an instant decision. Keep it simple.
Consider taking a video to explain your products and services rather than stock images which will not convey your message and will take up more space than required.

3.       Extremely flashy website:
If your website is designed in flash completely, you are missing out on a lot of clients. It’s not necessary that all clients have flash enabled browsers and some mobile devices do not support flash. One needs to be aware that flash eventually will be weakened which will leave your website hanging and will be of no use.

                                                   

How to fix it:
HTML5 is the way! One can enjoy superior accessibility. It has better audio and video support and has less hassle to design with cleaner coding.

4.       If your website is not responsive:
From this year, Google is going to push down the unresponsive sites and is going to boost websites which are more mobile friendly. It’s proven that mobile friendly sites receive lesser bounce rates and higher conversion rates.

                       

 How to fix it:

There are plenty of sites which help you create mobile friendly websites. The only way to fix this is to make it a mobile-friendly website. Connect with us and we’ll help you with it better.

5.       No time to test your website :

What’s the point if after spending so much on design and content; you still aren’t sure and feel something is not good enough?

How to fix it :
TEST it right away. If you want high conversion rates, have an A/B testing done. Or split testing, i.e. technique employed to compare different variations of your web pages against each other to find out which one produces the best results.

         

There is always room to improve and for that you need to have a critical eye towards the details.

Write your observations or ask your friends/partners to list what they like and dislike and make necessary changes.

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to revamp your website, drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,
AditiNamburi

Social Media Account Manager

Sure shot ways to increase your shares on Facebook!

Content marketing is made valuable with social media marketing and search engine optimization.

Social media plays a big role in distributing that content, for example sites like Facebook, Twitter, Pinterest, LinkedIn, Google + are platforms which allow good content to become viral. In other words, virtual version of word of mouth marketing.

We often are under this misconception that higher the likes,higher is the engagement. No, it’s a myth. Facebook is pretty smart, we all know that. Engagement is not made equal. There is different weight-age for likes, comments and shares.

Facebook’s News feed algorithm places a different weight on likes, comments and shares where  shares are given the highest weight and likes the least.  Yes! Say goodbye to your misconception.

Let’s break it down for you.

                                         The real meaning of likes, comments and shares.

Likes: It is just a social media gesture on Facebook!

Comments: It has a higher weight age than likes and is more like portraying your opinion on the post.

Shares: It is like a cherry on the cake, you want everyone to know and that’s huge in terms of exposure, recommendation and word of mouth. Hence, Facebook assigns highest weight-age to shares. 

                              Here’s how to boost shares on Facebook organically!

1.      Post stories that make you go” aww, laugh or cry or shock you”: Unless they bring out any emotion, it is not going to work. Post some crazy content to make people notice.

2.      Analyze your top ten posts from insights: Follow the insights well and see if there’s any particular post that is being shared regularly, hit the target audience with the similar kind of posts and see the response!

3.      Understand the peak time of your page: Timings play a major role and you wouldn’t want to miss it. Second best time according to the insights works wonders as you won’t get lost in the ocean of other posts.

1.      Connect to current events: If you post about something which was done 2 months ago, nobody would be interested to even read. Shoot the current affairs and see an increase on your shares.

2.      Include a call to action. : Guide people and make them do what you are trying to achieve. Do not impose on them but a subtle message like “I bet you will share this” might create the greatest exposure for your page/profile.

Growing the number of social shares is not something that will “just happen instantly”. It’s a time taking process and with good usage of images it’s going to work really well!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to increase your shares, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIAL DNA,

Aditi Namburi
Social Media Account Manager

BE ON THE FRONT PAGE OF THE INTERNET!

Reddit is a website where news content items are collected and displayed with links. It’s a social content sharing site. However, it isn’t as popular as Facebook and Twitter, Reddit is still quite known with more than thirty five million unique visitors per month. Reddit is a platform where users submit links.

                                                    

The difference between Reddit and platforms like Twitter is that the stream of content is curated by the community itself. Reddit came up with something called “Karma Points”, Content that is of high value is “up-voted,” and those which are contemptible are "down- voted."  This concludes a post's position on the site, and items or content that hit the front page are seen by hundreds of thousands of people.

The site consists of thousands of communities known as subreddits each with their own theme, rules, moderators, and social rules. Subreddits can be dedicated to shows, games, humor, and science.
Redditors love things that are unique, funny, interesting, cute and courageous.

                   

Do’s

1.      Keep your submission titles factual and opinion-free. Opinions should stay in the             comments

2.      Post to the most appropriate community possible. Find the right Subreddit

3.      Vote. The up and down arrows are your tools to make Reddit what you want it to be

4.      Use proper grammar and spelling

Don’t’s

1.      Don't spam

2.      Don't ask for votes or engage in vote manipulation

3.      Don't post personal information or subject to any insults

4.      Don't write titles in ALL CAPS

                                             

                                        

                                            Opportunities for your brand:

1.      With its massive reach, it has the potential to make your brand go viral!

2.      You can collect honest consumer insights.

3.      Great tool to conduct market research

4.      Useful for Customer Support

5.      By being on the first page of the internet, one can gain heavy traffic to your website.

6.      It has a community where you can ask questions which in return can build engagement for   your brand and is controllable.

Take your brand to another level

Spend some quality time with "The Front Page of the Internet," and you'll find it's an essential resource to create a network/community for and of your brand.

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.