Growth Hacks for your Social Engagement.

The famine due to lack of engagement leaves a negative mark scarring your brand page.
Does your Facebook page look like a ghost town? Your brand requires a dose of engagement at least twice in a particular week. But how do you know which content will get you the eyeballs and the talking mouths? Creating revenue of engaging content is essential to your marketing strategy. We at DNA labs after quite a hustle on this serious issue, have come up with a few tips that will help all the marketers, reach their goal.

With so much to gain—and with absolutely nothing to lose—shouldn’t you at least take a look?


               The primary and most important way to pull your audience to engage with you is by
                                          “understanding what they want.”

Apart from these – a few key points for every content marketer to keep in his mind:-

1. Create content that is connecting to the brand but will connect to the audience more quickly.

• A Survey revealed that a good creative in Facebook connects faster.

• Bone- tickling and relatable hash tags work faster and get more tweets.

Example - #IHateMondays #LeoOscar #SEO #Marketing.

2. Using emoticons for your content will hit your content in a straight drive – out of the stadium. 

Emoticons express the sudden emerge of feeling that you as a marketer would want to deliver to your audience. 

Facebook has used this strategy in a very humongous way, giving the thumbs up emoticon his new set of buddies, namely -

 LOVE, HAHA, ANGRY, SAD, WOW.

It is seen that the freedom to express more freely has hit the audience at bull’s eye. 

*Source – Larry Kim*

3. Tell your audience that the question is tough and you’ll see most of your audience just trying to prove you wrong ;). This is quite an old yet winning strategy.

Example – The era of 2010 – 2013 was completely occupied with posts like 

  a. “The world’s hardest question.”

  b. “Solve this question …. 90% people get it wrong”

The excitement to prove themselves on the internet makes them respond.

To make this work it is recommended that 

2 people already comment on the post

1 correct answer and 1 wrong answer. This step is for the audience to get morale support because no one wants to make a fool of him-self on the internet.

4. Leave your text in …. 

Well that is the secre

Well, no more of this trouble 

the point is to leave your audience with half information which provokes them to click on the creative or go for a referral link if any. At this cross-point it is necessary that the question you shall be asking is beautifully designed on your creative, it should make your audience stay there for 5 seconds. And then, the audience is all in the grasp of the writer. 

5. Creating questions which audience would be having an idea of is very essential. A few tips to understand the knowledge zone of your audience.

• Try giving few ‘tips and Did-You-Knows’ before engaging them in a questionnaire. If not, it is like an examination to which no one came prepared. RESULT – Everybody fails. 

Example - 

Make sure your question is regarding a subject that you have been hitting since a week or two; in-case your audience scroll down your newsfeed, they’ll know the answer and are definite to respond. 

• Try asking your audience what they would like to see on your page. By doing this you will be able to have a data-analysis of ‘Who wants what’ and based on which you know on which topic of engagement will you succeed. 

• Understand the fact that all your audience won’t turn into your customers; so make sure you post out generic content of engagement instead of plain brand-engagement, so that, you can still keep the odd ones in the game. The lesser the crowd, the ghastly your page. 

6. Analyse your previous questions to understand what level of difficult questions your audience are engaging with.

 Can you go to the next level?

 This is a preliminary step to reach a better stage of engagement. Understanding based on the frequent questions if your audience can tackle a tougher one.

7. Be all eyes and ears to your audience’s opinion. Engage them in one weekly post asking them about the difficulty of the trivia.

Know if it was easy or hard

If easy – let them know that the hard question comes in next week (Refer point 3). 

if hard – Give them knowledge updates (or) Go down a difficulty medium in your engagement level and prepare your audience.

8. Reply back either in the comment section or in a private message if the audience have given the right answers or not.

Make sure you tag them instead of reaching to them in general or as one. 

Raj, Sandhya, Aparna that is the wrong answer. Josh your answer is correct.

        [This is appropriate, rather than]

Thanks for playing guys!!

9. Make sure to thank your regular audience in a special way for their love.

  Example - 

   1. Dominos sent a free pizza to one its regular page audience.

   2. A Designing page gifted their audience a calligram of his name when he gifted them a doodle of their brand. 

By doing this your audience will help you in your page hygiene. Remember your audience and your content only will market the brand.

   

So, marketers if you were waiting for the perfect time to seize your audience, the time is now. Don’t be afraid to get creative and experiment with your content, for there is always an opportunity to make a difference. 

Let us know if this helped you in any way, we would love to hear from you @ https://www.facebook.com/SOCIALLDNA/?fref=ts

8 killer ways to get more engagement on social media posts: 9th October,2015.

Any Marketer’s social media objective is to engage audience. Engage in a way that it adds value to the brand and spreads a positive message. Engagement is the only way to measure brand’s social media success. It may come in forms likes, shares, comments, tags, re-tweets, replies, mentions, follows, favorites, repins, clicks, up votes, +1s, views and many more.

Most of them stop updating their page when they aren’t seeing the results that they want despite their continuous updates. To increase engagement on social media, you need to create content that is personal and definitely relevant.

Here are few ways to get solid engagement on your social media posts:

1.      What’s in it for me, way: Everyone focusses on finding solutions while they surf, and when the content you post solves their problem, you win the audience’s focus! Hence, posting something that solves your audience’s problem will get you closer to them.

(Like how I’m helping you with this blog ;) )

2.      Ask for Feedback: You may come across as rude or weird but there’s a subtle way to ask for comments, shares and likes and that is totally fine. For example, after a blog post, you can ask “what do you think” or “Do give feedback” so that you let that thought seep into their minds which will open up for a great conversation!

3.      Create content according to the platform: Each platform is different, hence the content also needs to be in coherence with the platform. It makes no sense to post same thing in same format on different platforms.

4.      The Right Images: Images attract audience the most, better the images, and better the engagement! Here’s the list of most shared images on social media:
a. Animated Graphics.
b. Hand drawn Images.
c. Graphs and charts
d. Stock Photos
e. Screenshots.

(Source: QuickSprout.com)

5.      Strong Headlines: Unless you have a creative headline, nobody is going to look at your post. Creating strong headlines can make or break your post and effort!
Use “You” , “Odd numbers” , or ask a question that people ask often. In brief, something very relatable.

6.      Quiz time: Everyone wants to beat the other in games and quizzes and when you hit the audience’s soft spot with a quiz, you win them! Host a quiz and see the rush of exposure from the quiz itself.

7.      Influence a trend on social media:  You need to be trendsetter or be a part of the trend to attract audience. For example, if a hash tag is going viral, try creating content around the hash tag and be up-to-date. A brand that is latest can never die or fade.

8.       Maintain an optimal length for your posts: Posts that are of certain length are likely to get more likes, shares and retweets. Here’s the optimal length for content :
Tweets: 71 – 100 characters

Facebook Posts: 40 characters

LinkedIn Posts: 25 words

Google+ posts: 60 characters

Hash tag: 6 characters

Title Tags: 55 characters

Blogs: 1600 words

(Source: BufferSocial)

                           Engage users in a way that they never forget your brand!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA

Aditi Namburi

Social Media Account Manager

5 reasons why your customers are not converting on your website!

Your website symbolizes your business. That’s what the majority of your customers/audiences know about your business. What they experience on your website is directly proportional to their decisions whether to purchase (or not) your products & services. Hence one mustn’t take a website, web visuals very casually. Every design should be built in a way so as to make the experience a comfortable one and as a result, answer an enquirer’s questions.

A well-made website organically raises a company's business and strengthens its branding.

Here’s why your website isn’t selling and we’ll tell you how to fix them:

1.       Poor Navigation :

Too many links can annoy your audience. When something that your audience is looking for is not easily found, they will most likely click on the little ‘x’ button and close the window.

How to fix it:
Firstly, you need to improve your navigational bar by reviewing the wording on the menu. Check if it’s simple, if it’s conveying your message and if it’s leading to whatever you’re audience might be searching for.

2.       Poor landing page design:
Your landing page can make or break a person’s first impression about your brand. It can determine how your website is performing.

How to fix it:
Focus on the right content and right imagery. Break up your content into short sentences or testimonials so that it’s easier for people to take an instant decision. Keep it simple.
Consider taking a video to explain your products and services rather than stock images which will not convey your message and will take up more space than required.

3.       Extremely flashy website:
If your website is designed in flash completely, you are missing out on a lot of clients. It’s not necessary that all clients have flash enabled browsers and some mobile devices do not support flash. One needs to be aware that flash eventually will be weakened which will leave your website hanging and will be of no use.

                                                   

How to fix it:
HTML5 is the way! One can enjoy superior accessibility. It has better audio and video support and has less hassle to design with cleaner coding.

4.       If your website is not responsive:
From this year, Google is going to push down the unresponsive sites and is going to boost websites which are more mobile friendly. It’s proven that mobile friendly sites receive lesser bounce rates and higher conversion rates.

                       

 How to fix it:

There are plenty of sites which help you create mobile friendly websites. The only way to fix this is to make it a mobile-friendly website. Connect with us and we’ll help you with it better.

5.       No time to test your website :

What’s the point if after spending so much on design and content; you still aren’t sure and feel something is not good enough?

How to fix it :
TEST it right away. If you want high conversion rates, have an A/B testing done. Or split testing, i.e. technique employed to compare different variations of your web pages against each other to find out which one produces the best results.

         

There is always room to improve and for that you need to have a critical eye towards the details.

Write your observations or ask your friends/partners to list what they like and dislike and make necessary changes.

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to revamp your website, drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,
AditiNamburi

Social Media Account Manager

TURN VISITORS INTO BUYERS

                   

A new form of display advertisement has taken the whole marketing and advertising industry by storm and that’s called “Re-targeting”.

If you are new to this concept, let me introduce you to it:

Ever wondered what happened to all those customers who paid a visit to your website and never completed the desired action? There could be many reasons for them to switch to another website, but whatever the reason is they’ve left your channel and the impression you made has been quickly forgotten. With this Re-targeting facility you have that golden chance to make second, third impression as well.

Re-targeting has the ability to target display ads to consumers who have previously been to your site and haven’t completed a desired action. It is the practice based on the user’s previous online activity.

How Re-targeting helps your brand:

1.      Builds brand recall: Keep them warm with your re-targeting ads while keeping building recognition.

2.      Another chance to make an impression: It’s a second chance that you have, to create an impression on your prospects. They might have gotten distracted by some phone call or power cut, it can be anything. You can re-target this prospect with additional information about the various features of your offering which they would’ve missed.

3.      Cross-promotion opportunities: After a visitor turns into a buyer, you can re-target the same customer with upgraded products, new products and new offers.

4.      Re-targeting creates another point of contact: If your prospect already has contacted you in some way or the other, business card, mail, re-targeting ads provides you another point of contact with your brand.

5.      Choosing your audience: With regular display ads you can’t control your audience, but with re-targeting ads you have complete control. These people are then targeted only with very specific messages relating back to the site/page they visited previously.

6.      Mailing and updating your customers: If you have a good database or email ids of client, you can re-target them with email (campaigns) and encourage them to take the certain action for example discounts or upgrading software’s, reminders etc.

  Re-targeting collectively with many other marketing mediums will make a comprehensive strategy       which in return will give your brand an incredible lift and will increase your conversion rates.

Do you find these tips valuable? Do let us know your feedback through comments.Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

BE ON THE FRONT PAGE OF THE INTERNET!

Reddit is a website where news content items are collected and displayed with links. It’s a social content sharing site. However, it isn’t as popular as Facebook and Twitter, Reddit is still quite known with more than thirty five million unique visitors per month. Reddit is a platform where users submit links.

                                                    

The difference between Reddit and platforms like Twitter is that the stream of content is curated by the community itself. Reddit came up with something called “Karma Points”, Content that is of high value is “up-voted,” and those which are contemptible are "down- voted."  This concludes a post's position on the site, and items or content that hit the front page are seen by hundreds of thousands of people.

The site consists of thousands of communities known as subreddits each with their own theme, rules, moderators, and social rules. Subreddits can be dedicated to shows, games, humor, and science.
Redditors love things that are unique, funny, interesting, cute and courageous.

                   

Do’s

1.      Keep your submission titles factual and opinion-free. Opinions should stay in the             comments

2.      Post to the most appropriate community possible. Find the right Subreddit

3.      Vote. The up and down arrows are your tools to make Reddit what you want it to be

4.      Use proper grammar and spelling

Don’t’s

1.      Don't spam

2.      Don't ask for votes or engage in vote manipulation

3.      Don't post personal information or subject to any insults

4.      Don't write titles in ALL CAPS

                                             

                                        

                                            Opportunities for your brand:

1.      With its massive reach, it has the potential to make your brand go viral!

2.      You can collect honest consumer insights.

3.      Great tool to conduct market research

4.      Useful for Customer Support

5.      By being on the first page of the internet, one can gain heavy traffic to your website.

6.      It has a community where you can ask questions which in return can build engagement for   your brand and is controllable.

Take your brand to another level

Spend some quality time with "The Front Page of the Internet," and you'll find it's an essential resource to create a network/community for and of your brand.

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.

What is Google’s phantom update and how to deal with it!

Google has confirmed that it is live and it’s simply called the Quality Update, which turns out to be as distantly threatening as it sounds. The new update is paying attention to rooting out irrelevant “How to” websites.

On April 21, Google unleashed its update on the online world. However, most businesses and entrepreneurs were in the loop and had sufficient time to react and take appropriate measures.

You must realize that Google will be updating its algorithm on a regular basis to give out more quality content to Google searchers. This isn't really the first time Google has done this update! People were so anxious of this update that they began referring to as the “Phantom” update. 

Here’s statistic graph on the sites that have been the most affected:

            

 What Google expects from you as a content creator:

1. Duplicate content and unnecessary irrelevant articles are a big No-No.
2. Avoid creating  thin content.
3. Give utmost importance to user experience. For example, too many ads on your site can create a negative visitor experience and have an undesired impact on your rankings.
4. Your content should be extremely trustworthy. Visitors that land on your site should feel comfortable giving you their credit card information.
5. Your articles should be free of spelling and errors.
6. Are you determined to give your target users an in-depth look into the subject matter?

Among the biggest winners was information source : Quora. This is probable due to its high content quality standards – the site has very strict guidelines for user-supplied answers to questions.

If your low quality content has been affected, it's time for a new plan or strategy. Quality signals aren't anything new, but you can be rest assured that Google is only going to clamp down on low-grade content with greater force in times to come.

In the end, It’s all about quality –Don’t settle for anything less!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to escalate your ecommerce sales, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager

How brands use Snapchat for marketing!

Just like how Twitter or Facebook were when they first came out, Snapchat still seems to be foreign and new to most businesses.
Yet, it remains to be one the most popular downloads on Apple and Android App Stores.

It’s no secret that mobile is golden; most people depend on their phone or tablet to access information.

If your target market is between 14-25 years, then Snapchat is what you’re looking for!

Snapchat is a tech darling at the moment. You communicate directly with people who are paying attention to you. It is a photo/video messaging application which sends videos photos to a controlled list of recipients.  With the creative use of ‘Stories’ on Snapchat, we are able to pull people into our lives 10 seconds at a time, and our friends can watch it over and over for 24 hours at their ease. We can doodle and sketch.  With messages, we can chat with our friends and even video chat 1:1.

At the same time there are more than a few benefits to using Snapchat to announce new products, make your company more humane, and to stand out from your competition!

5 Ways how brands can add Snapchat to their marketing strategy:

1 . Reward customers with creative discount Coupons. :  As market is young, it allows brands to deliver coupons in few seconds. They not only remunerate but can provide incentives to bring back customers for more.

2  . Showcase your new products: By creating a Snapchat story, you can tell audience what’s new and can ask them to check it out ASAP.

3     Provide instant Video answers to your customer queries. : When you have a series of queries coming in, create a Snap Video Story and answer to everyone.

4   . Showcase fun behind the scenes: Connect your brand to people by showing behind the scenes action, fun and drama. It makes your audience feel closer to the brand. 

                           

 5  Educate your customers about new sales: Snaps can be used widely to greet your audience and letting them know about sales so that they can decide where to shop before itself.

Stand out from your competition and be where the future is. Master the platform before people enter it. With a user base in the millions, Snapchat is a feasible social platform that shouldn’t be ignored by most businesses.

Do you find this information valuable? Do let us know your feedback through comments.
Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.