8 killer ways to get more engagement on social media posts: 9th October,2015.

Any Marketer’s social media objective is to engage audience. Engage in a way that it adds value to the brand and spreads a positive message. Engagement is the only way to measure brand’s social media success. It may come in forms likes, shares, comments, tags, re-tweets, replies, mentions, follows, favorites, repins, clicks, up votes, +1s, views and many more.

Most of them stop updating their page when they aren’t seeing the results that they want despite their continuous updates. To increase engagement on social media, you need to create content that is personal and definitely relevant.

Here are few ways to get solid engagement on your social media posts:

1.      What’s in it for me, way: Everyone focusses on finding solutions while they surf, and when the content you post solves their problem, you win the audience’s focus! Hence, posting something that solves your audience’s problem will get you closer to them.

(Like how I’m helping you with this blog ;) )

2.      Ask for Feedback: You may come across as rude or weird but there’s a subtle way to ask for comments, shares and likes and that is totally fine. For example, after a blog post, you can ask “what do you think” or “Do give feedback” so that you let that thought seep into their minds which will open up for a great conversation!

3.      Create content according to the platform: Each platform is different, hence the content also needs to be in coherence with the platform. It makes no sense to post same thing in same format on different platforms.

4.      The Right Images: Images attract audience the most, better the images, and better the engagement! Here’s the list of most shared images on social media:
a. Animated Graphics.
b. Hand drawn Images.
c. Graphs and charts
d. Stock Photos
e. Screenshots.

(Source: QuickSprout.com)

5.      Strong Headlines: Unless you have a creative headline, nobody is going to look at your post. Creating strong headlines can make or break your post and effort!
Use “You” , “Odd numbers” , or ask a question that people ask often. In brief, something very relatable.

6.      Quiz time: Everyone wants to beat the other in games and quizzes and when you hit the audience’s soft spot with a quiz, you win them! Host a quiz and see the rush of exposure from the quiz itself.

7.      Influence a trend on social media:  You need to be trendsetter or be a part of the trend to attract audience. For example, if a hash tag is going viral, try creating content around the hash tag and be up-to-date. A brand that is latest can never die or fade.

8.       Maintain an optimal length for your posts: Posts that are of certain length are likely to get more likes, shares and retweets. Here’s the optimal length for content :
Tweets: 71 – 100 characters

Facebook Posts: 40 characters

LinkedIn Posts: 25 words

Google+ posts: 60 characters

Hash tag: 6 characters

Title Tags: 55 characters

Blogs: 1600 words

(Source: BufferSocial)

                           Engage users in a way that they never forget your brand!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA

Aditi Namburi

Social Media Account Manager

6 GROWTH HACK TECHNIQUES YOU NEVER KNEW WOULD WORK!!

Growth hacks are nothing but substitutes to the big budget marketing campaigns that are used by large marketing firms/agencies. Smaller companies need to be more innovative to maximize the effectiveness of their marketing campaign and resources. Hence they indulge in growth hacking techniques.

Relying heavily on SEO to drive traffic to your website is a big failure technique. There are many more growth hack techniques which will drive immense traffic to your website.

Social media drives communication to drive traffic which leads to sales and revenue. Marketing is simply getting customers and by that anything that gets customers is a marketing success.

Growth Hack Techniques:

  Use Social logins : You don’t want to users to bounce off only because you want them to sign in with details, rather use social logins to sign them up which will make it easier and faster for users to sign up or register.

  Make videos : Videos are trending and you don’t want to miss any chance to be in the trend. Create videos which will inform users about your brand and its story. Writing long paragraphs is old school and is boring. In a fast pace life, users would love to see pictures and audio. It builds credibility and increases your searchibility.

   Learn what audience wants : Knowing where your audience hangs out the most and their social behavior is utmost important. Get to know where they are most of the time and target your message right there. 

   Write longer posts : Longer posts help in SEO. Today’s  SEO landscape is focused on high quality content. This means longer, more in depth, insightful, and thorough content. Longer posts get shared more, leading to greater visibility, engagement and interaction.

  Podcast  : Podcasts are booming and is increasingly becoming the most popular audio preferences. It helps in visibility and helps in building traffic and keeps users engaged

Lot of graphs and proofs : Who wouldn’t like to see numbers and proofs for your brand. Using testimonials and statistics, quotes increases trust of your users and gives validation. These tactics can resolve issues in five categories: acquisition, activation, retention, referral and revenue.

Here’s what growth hacking can do for your brand.

1. Builds a lasting impression of your brand that resonates with people.

2. Ranks high on Google and other search engines. 3. Generates lots of traffic to website.

3. Engages visitors and builds a large email list.

4. Reaches influencers and builds a massive network.

5. Engages visitors and builds a large email list.

6. Reaches influencers and builds a massive network.

Growth hack today and rediscover your brand visibility and drive massive traffic to your website!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

Check out the ultimate way to engage with your customers!

A great man once said, “Customers buy with their hearts. Touch their hearts and they’ll be back for more. Miss this insight, their emotion and you’ll lose business” 

Getting customers to your site is the first step which can be brought by many means but the most necessary step people often tend to ignore is engaging users with the website.

Every user is on your site looking for something specific. If you don’t make it an easier and smoother experience, you will see users bouncing off.

Make the customers feel like they’re priority to you and that can happen by personalizing aka humanizing your marketing approach.

Here are the ways you can personalize your website and engage customers:

1.      Have targeted offers: By understanding your user’s online behavior and persona, you will be able to provide them with the tailored offering that is perfect for their needs.

2.      Acknowledge and reward faithful customers: For ex: Reward customers with various offers on selected items/products for a limited time. Offer services and vouchers that can be unveiled only by your loyal customers. Give them an opportunity to participate in referral programs and product trials.

3.      Create effective exit intent pop-ups: These pop-ups remind us to take a certain action before we leave the site. In order to reduce the customer’s frustration of not having found what they want, we can display customized messages/offers/news in these pop ups and turn their frustration to some value. If it is clear, targeted and benefits the customer then it surely is an effective way to engage users.

4.      Personalize your landing page: These days, dedicated landing pages have become a product.The programmed process of personalizing landing pages with the information you have, is what makes your landing page’s optimization success. For ex : displaying the customer’s or company’s name as soon they land on your site.

5.      Customize calls to action: Create using targeted action buttons instead of ordinary plain calls to action based on their past behavior.

6.      Create personalized 404 error pages: Blank white page with 404 error message? How boring! When customers land on your 404 pages, Convert their frustration and into a targeted action. Design it with colors and offer your customers personalized content based on past interests.

7.      Say thank you: Include a personal thank you message by mentioning the name of the person. It shows the customers that you value their interests.

In short, understand your customers and their desires then go ahead and deliver the personalized content!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA

Aditi Namburi

Social Media Account Manager

                      

9 highly effective Blogging Tips for Branding

Blogging is an art of writing and making a journal of your opinions tips and experiences. So,Why not do it better?  

Unknowingly a good blog will uplift your brand’s value. It’s an amalgamation of content, social media marketing and SEO. One of the best ways to keep in touch with your clients informatively.

Here’s how you can make a difference to your blog in no time. 

1.      Take your content to the right people: Target your blog to the right people; else there are high chances of your blog to be lost to the wrong audience in this ocean of social media.

2.      Maintain your originality: It’s easy to copy, but difficult to be original. There is nothing wrong in getting inspired, but readers read original content more than revamped content and blog readers do have a  knack to know what is original and what is not.

3.      Differences in opinions may cause controversies, but don’t be afraid: Controversy sells. We all know that, if there are a lot of readers differing to your opinion, acknowledge their opinions. Don’t be afraid.

4.      Take advantage of social media platforms:Post it on all platforms which will help you reach the right audience. Boosting your posts according to the interests and demographics  will help you achieve your purpose.  

5.      Use long keywords to be easily found: Taper the focus of search-engine’s search through the use of terms and phrases largely referred to as long keywords. Not many people will make use of these long words, but people who do, will notice your blog on the first page itself.  Wouldn’t you want to be there anyway? 

6.      Use enough pictures: Make it interesting, move from boring content to Multimedia! Use videos, gifs and pictures to inform and educate creatively.

7.      Know when you’re posting: Timings and days are important. Most prefer to post on Mondays and Thursdays during 9am-12pm.  To be more accurate, Google analytics will help you better in determining the right timing and days. 

8.      Track your results: Don’t leave it once you have posted the blog. Keep a track and analyze your performance on weekly basis as this will help you strategize your next blog.

9.      Be patient: Success isn’t going to kiss your feet overnight. Many give up on blogging too early because they don’t see immediate results. If they kept producing content and promoted their blog, they would’ve eventually achieved their goal. 

For a blog to work as an integral part of your content marketing program, you must create strong information your target audience seeks and needs. Do it smartly!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA,,

Aditi Namburi

Social Media Account Manager

Sure shot ways to increase your shares on Facebook!

Content marketing is made valuable with social media marketing and search engine optimization.

Social media plays a big role in distributing that content, for example sites like Facebook, Twitter, Pinterest, LinkedIn, Google + are platforms which allow good content to become viral. In other words, virtual version of word of mouth marketing.

We often are under this misconception that higher the likes,higher is the engagement. No, it’s a myth. Facebook is pretty smart, we all know that. Engagement is not made equal. There is different weight-age for likes, comments and shares.

Facebook’s News feed algorithm places a different weight on likes, comments and shares where  shares are given the highest weight and likes the least.  Yes! Say goodbye to your misconception.

Let’s break it down for you.

                                         The real meaning of likes, comments and shares.

Likes: It is just a social media gesture on Facebook!

Comments: It has a higher weight age than likes and is more like portraying your opinion on the post.

Shares: It is like a cherry on the cake, you want everyone to know and that’s huge in terms of exposure, recommendation and word of mouth. Hence, Facebook assigns highest weight-age to shares. 

                              Here’s how to boost shares on Facebook organically!

1.      Post stories that make you go” aww, laugh or cry or shock you”: Unless they bring out any emotion, it is not going to work. Post some crazy content to make people notice.

2.      Analyze your top ten posts from insights: Follow the insights well and see if there’s any particular post that is being shared regularly, hit the target audience with the similar kind of posts and see the response!

3.      Understand the peak time of your page: Timings play a major role and you wouldn’t want to miss it. Second best time according to the insights works wonders as you won’t get lost in the ocean of other posts.

1.      Connect to current events: If you post about something which was done 2 months ago, nobody would be interested to even read. Shoot the current affairs and see an increase on your shares.

2.      Include a call to action. : Guide people and make them do what you are trying to achieve. Do not impose on them but a subtle message like “I bet you will share this” might create the greatest exposure for your page/profile.

Growing the number of social shares is not something that will “just happen instantly”. It’s a time taking process and with good usage of images it’s going to work really well!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to increase your shares, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIAL DNA,

Aditi Namburi
Social Media Account Manager

How brands use Snapchat for marketing!

Just like how Twitter or Facebook were when they first came out, Snapchat still seems to be foreign and new to most businesses.
Yet, it remains to be one the most popular downloads on Apple and Android App Stores.

It’s no secret that mobile is golden; most people depend on their phone or tablet to access information.

If your target market is between 14-25 years, then Snapchat is what you’re looking for!

Snapchat is a tech darling at the moment. You communicate directly with people who are paying attention to you. It is a photo/video messaging application which sends videos photos to a controlled list of recipients.  With the creative use of ‘Stories’ on Snapchat, we are able to pull people into our lives 10 seconds at a time, and our friends can watch it over and over for 24 hours at their ease. We can doodle and sketch.  With messages, we can chat with our friends and even video chat 1:1.

At the same time there are more than a few benefits to using Snapchat to announce new products, make your company more humane, and to stand out from your competition!

5 Ways how brands can add Snapchat to their marketing strategy:

1 . Reward customers with creative discount Coupons. :  As market is young, it allows brands to deliver coupons in few seconds. They not only remunerate but can provide incentives to bring back customers for more.

2  . Showcase your new products: By creating a Snapchat story, you can tell audience what’s new and can ask them to check it out ASAP.

3     Provide instant Video answers to your customer queries. : When you have a series of queries coming in, create a Snap Video Story and answer to everyone.

4   . Showcase fun behind the scenes: Connect your brand to people by showing behind the scenes action, fun and drama. It makes your audience feel closer to the brand. 

                           

 5  Educate your customers about new sales: Snaps can be used widely to greet your audience and letting them know about sales so that they can decide where to shop before itself.

Stand out from your competition and be where the future is. Master the platform before people enter it. With a user base in the millions, Snapchat is a feasible social platform that shouldn’t be ignored by most businesses.

Do you find this information valuable? Do let us know your feedback through comments.
Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.

Why your Facebook ads are failing for your e-commerce business!

With brands advertising more and more on Facebook, the competition for ad space is getting absolutely insane. 

If you think Facebook ads are not that effective and are not a successful strategy /plan specifically for E-commerce, then you are highly mistaken.

The problem is not that Ad space is crowded on Facebook; it’s your ads which are not appealing enough.

There are 5ways to deliver more clicks on your ads and to increase your e-commerce sales.

1.       Add a personalized touch to your Ad :

Create Ads to target one specific product per person. Target according to their demographics, gender, interests, likes and dislikes. There are other segments that facebook provides which you can fill in and make it more specific. 

2. Mention the cost of the product/service : 

Always let your audiences know the price. Listing your prices will filter people who can’t afford  to buy that product. By this they will not click on the ads and you won’t have to pay for those clicks making it a win win situation.

 3. Give out crazy offers and incentives : 

No matter how good your ad looks or has benefits, people don’t purchase easily. Incentives/offers can motivate them to take the action. Deadlines are important. Mention the dates of the offer. Deadlines make people take the action immediately as no one usually wants to miss out on offers.

 4. Calls to action are a must : 

After personalizing your ad and creating irrestible offer with deadly deadline., the only thing left  is to Calls to Action. Add your calls to actions in a comprehensible approach. For example “Sign up”, “Learn more”, “Like now” “Order now” etc.  CTA’s guide people to take the next step.

5. Direct people to specific landing pages.  :

Once all the above points are set and if the landing pages are not specific, everything falls flat.Specific Landing Pages convert more audience to customers. If the landing pages are generic, people tend to get lost and are more likely to leave.

When you click on the above link, It directly takes you to this landing page.No links, no other ads.

Keep your message consistent across your ads until the landing page.

Get started now and boost up your sales!!


Do you find these tips valuable? Do let us know your feedback through comments. 
If you are looking to escalate your ecommerce sales, Drop us a mail at aditya@socialdna.in or feel free  to call us at +919849561567!


For SOCIALDNA,
Aditi Namburi,
Social Media Account Manager.

Grave mistakes Aspirants make on LinkedIn

Today, LinkedIn is the No. 1 social media platform for all the professionals with most recruiters all around the world go through the aspirant’s LinkedIn profile before recruiting them. Statistics show that almost 83% of all professionals are on LinkedIn. However, not all professionals seem to be using this platform rightly.

               

Here are 8 mistakes one tends to ignore often:

1.      Unethical Photo: One cannot have a very glamorous picture or an appropriate party picture as their dp. Group photos are a big NO-NO. It seems unprofessional and has high chances of being ignored by the recruiters.

2.      Degree as Experience: A very common mistake, your graduation, studies cannot be termed as “work experience”. Only job details fit in the category and degree comes under education.

3.      Zero recommendations and endorsements: It’s a tough task but having no recommendations will make it difficult for the recruiter to know you from a third party perspective. Endorsements always show your strengths from people’s perspective and thus, having them proves beneficial.

4.      Not following any companies/groups: Not joining any will leave you with no ideas and connections. Joining and following companies and groups keeps you updated with what’s going on in the industry you’re interested in, Active participation will lead to new networks. No point being on LinkedIn and not following groups/companies.

                  

5.      Grammatical errors: Nothing can go worse than a silly grammatical error. One of the most stringent aspect recruiter’s checks for. You don’t want them to lose out on you because of your one silly mistake. Your profile and summary needs to be written in the same tense.

6.      Outdated profile:  Another noticeable mistake people make are having profiles with the heading “Working at“refers to the company they have worked at earlier. Make sure that you keep updating your profile, to what you are doing presently.

7.      Spamming connections: Do not spam and keep sending requests to random people you don’t really know anything about. Its alright to connect but spamming every time they refuse to accept is a big NO! Don’t look desperate on LinkedIn.

8.      Publishing irrelevant posts: If you are in interested in a particular field and you end up publishing posts about your favourite actors doesn’t make sense. Be careful about what you are publishing as a lot can be understood with your posts.

If you are making any of the above mistakes, it’s never too late to make amends! ;)

Let us know if there are other mistakes that a person could tend to make while using LinkedIn.

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager.