How brands use Snapchat for marketing!

Just like how Twitter or Facebook were when they first came out, Snapchat still seems to be foreign and new to most businesses.
Yet, it remains to be one the most popular downloads on Apple and Android App Stores.

It’s no secret that mobile is golden; most people depend on their phone or tablet to access information.

If your target market is between 14-25 years, then Snapchat is what you’re looking for!

Snapchat is a tech darling at the moment. You communicate directly with people who are paying attention to you. It is a photo/video messaging application which sends videos photos to a controlled list of recipients.  With the creative use of ‘Stories’ on Snapchat, we are able to pull people into our lives 10 seconds at a time, and our friends can watch it over and over for 24 hours at their ease. We can doodle and sketch.  With messages, we can chat with our friends and even video chat 1:1.

At the same time there are more than a few benefits to using Snapchat to announce new products, make your company more humane, and to stand out from your competition!

5 Ways how brands can add Snapchat to their marketing strategy:

1 . Reward customers with creative discount Coupons. :  As market is young, it allows brands to deliver coupons in few seconds. They not only remunerate but can provide incentives to bring back customers for more.

2  . Showcase your new products: By creating a Snapchat story, you can tell audience what’s new and can ask them to check it out ASAP.

3     Provide instant Video answers to your customer queries. : When you have a series of queries coming in, create a Snap Video Story and answer to everyone.

4   . Showcase fun behind the scenes: Connect your brand to people by showing behind the scenes action, fun and drama. It makes your audience feel closer to the brand. 

                           

 5  Educate your customers about new sales: Snaps can be used widely to greet your audience and letting them know about sales so that they can decide where to shop before itself.

Stand out from your competition and be where the future is. Master the platform before people enter it. With a user base in the millions, Snapchat is a feasible social platform that shouldn’t be ignored by most businesses.

Do you find this information valuable? Do let us know your feedback through comments.
Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.

Why your Facebook ads are failing for your e-commerce business!

With brands advertising more and more on Facebook, the competition for ad space is getting absolutely insane. 

If you think Facebook ads are not that effective and are not a successful strategy /plan specifically for E-commerce, then you are highly mistaken.

The problem is not that Ad space is crowded on Facebook; it’s your ads which are not appealing enough.

There are 5ways to deliver more clicks on your ads and to increase your e-commerce sales.

1.       Add a personalized touch to your Ad :

Create Ads to target one specific product per person. Target according to their demographics, gender, interests, likes and dislikes. There are other segments that facebook provides which you can fill in and make it more specific. 

2. Mention the cost of the product/service : 

Always let your audiences know the price. Listing your prices will filter people who can’t afford  to buy that product. By this they will not click on the ads and you won’t have to pay for those clicks making it a win win situation.

 3. Give out crazy offers and incentives : 

No matter how good your ad looks or has benefits, people don’t purchase easily. Incentives/offers can motivate them to take the action. Deadlines are important. Mention the dates of the offer. Deadlines make people take the action immediately as no one usually wants to miss out on offers.

 4. Calls to action are a must : 

After personalizing your ad and creating irrestible offer with deadly deadline., the only thing left  is to Calls to Action. Add your calls to actions in a comprehensible approach. For example “Sign up”, “Learn more”, “Like now” “Order now” etc.  CTA’s guide people to take the next step.

5. Direct people to specific landing pages.  :

Once all the above points are set and if the landing pages are not specific, everything falls flat.Specific Landing Pages convert more audience to customers. If the landing pages are generic, people tend to get lost and are more likely to leave.

When you click on the above link, It directly takes you to this landing page.No links, no other ads.

Keep your message consistent across your ads until the landing page.

Get started now and boost up your sales!!


Do you find these tips valuable? Do let us know your feedback through comments. 
If you are looking to escalate your ecommerce sales, Drop us a mail at aditya@socialdna.in or feel free  to call us at +919849561567!


For SOCIALDNA,
Aditi Namburi,
Social Media Account Manager.

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