Growth Hacks for your Social Engagement.

The famine due to lack of engagement leaves a negative mark scarring your brand page.
Does your Facebook page look like a ghost town? Your brand requires a dose of engagement at least twice in a particular week. But how do you know which content will get you the eyeballs and the talking mouths? Creating revenue of engaging content is essential to your marketing strategy. We at DNA labs after quite a hustle on this serious issue, have come up with a few tips that will help all the marketers, reach their goal.

With so much to gain—and with absolutely nothing to lose—shouldn’t you at least take a look?


               The primary and most important way to pull your audience to engage with you is by
                                          “understanding what they want.”

Apart from these – a few key points for every content marketer to keep in his mind:-

1. Create content that is connecting to the brand but will connect to the audience more quickly.

• A Survey revealed that a good creative in Facebook connects faster.

• Bone- tickling and relatable hash tags work faster and get more tweets.

Example - #IHateMondays #LeoOscar #SEO #Marketing.

2. Using emoticons for your content will hit your content in a straight drive – out of the stadium. 

Emoticons express the sudden emerge of feeling that you as a marketer would want to deliver to your audience. 

Facebook has used this strategy in a very humongous way, giving the thumbs up emoticon his new set of buddies, namely -

 LOVE, HAHA, ANGRY, SAD, WOW.

It is seen that the freedom to express more freely has hit the audience at bull’s eye. 

*Source – Larry Kim*

3. Tell your audience that the question is tough and you’ll see most of your audience just trying to prove you wrong ;). This is quite an old yet winning strategy.

Example – The era of 2010 – 2013 was completely occupied with posts like 

  a. “The world’s hardest question.”

  b. “Solve this question …. 90% people get it wrong”

The excitement to prove themselves on the internet makes them respond.

To make this work it is recommended that 

2 people already comment on the post

1 correct answer and 1 wrong answer. This step is for the audience to get morale support because no one wants to make a fool of him-self on the internet.

4. Leave your text in …. 

Well that is the secre

Well, no more of this trouble 

the point is to leave your audience with half information which provokes them to click on the creative or go for a referral link if any. At this cross-point it is necessary that the question you shall be asking is beautifully designed on your creative, it should make your audience stay there for 5 seconds. And then, the audience is all in the grasp of the writer. 

5. Creating questions which audience would be having an idea of is very essential. A few tips to understand the knowledge zone of your audience.

• Try giving few ‘tips and Did-You-Knows’ before engaging them in a questionnaire. If not, it is like an examination to which no one came prepared. RESULT – Everybody fails. 

Example - 

Make sure your question is regarding a subject that you have been hitting since a week or two; in-case your audience scroll down your newsfeed, they’ll know the answer and are definite to respond. 

• Try asking your audience what they would like to see on your page. By doing this you will be able to have a data-analysis of ‘Who wants what’ and based on which you know on which topic of engagement will you succeed. 

• Understand the fact that all your audience won’t turn into your customers; so make sure you post out generic content of engagement instead of plain brand-engagement, so that, you can still keep the odd ones in the game. The lesser the crowd, the ghastly your page. 

6. Analyse your previous questions to understand what level of difficult questions your audience are engaging with.

 Can you go to the next level?

 This is a preliminary step to reach a better stage of engagement. Understanding based on the frequent questions if your audience can tackle a tougher one.

7. Be all eyes and ears to your audience’s opinion. Engage them in one weekly post asking them about the difficulty of the trivia.

Know if it was easy or hard

If easy – let them know that the hard question comes in next week (Refer point 3). 

if hard – Give them knowledge updates (or) Go down a difficulty medium in your engagement level and prepare your audience.

8. Reply back either in the comment section or in a private message if the audience have given the right answers or not.

Make sure you tag them instead of reaching to them in general or as one. 

Raj, Sandhya, Aparna that is the wrong answer. Josh your answer is correct.

        [This is appropriate, rather than]

Thanks for playing guys!!

9. Make sure to thank your regular audience in a special way for their love.

  Example - 

   1. Dominos sent a free pizza to one its regular page audience.

   2. A Designing page gifted their audience a calligram of his name when he gifted them a doodle of their brand. 

By doing this your audience will help you in your page hygiene. Remember your audience and your content only will market the brand.

   

So, marketers if you were waiting for the perfect time to seize your audience, the time is now. Don’t be afraid to get creative and experiment with your content, for there is always an opportunity to make a difference. 

Let us know if this helped you in any way, we would love to hear from you @ https://www.facebook.com/SOCIALLDNA/?fref=ts

THINGS THAT SCARE AWAY YOUR INTERNET CUSTOMERS- 26th October 2015

Any big or small organization can make any number of mistakes. Mistakes regarding your customers or customer service cannot be taken carelessly. It can break or make your company’s reputation and brand value.

There are many mistakes that can cost you your customers. Take an action on these:  

1.      First impression is the last impression: If your website takes time to load, if there is an unnecessary pop up ad or if a post on social media goes wrong, all these factors can

affect your impression and will make you lose your followers/customers. Instead, make them feel welcomed and create a lasting impression! 

2.      Not paying attention to the customer’s queries: By not answering back and not responding to the queries seriously will take a toll on your company’s reputation. If a customer has raised a query, he is 50% into your product, do not make a mistake of ignoring the customer.

3.      When you don’t acknowledge your customers: Its always pleasing to say Thank You and Sorry! Appreciate and acknowledge whenever it’s necessary, It gives the customers a sense of importance and this will connect your brand to your customer.

4.      Not committing to what you say: If you have promised your customers something, make sure you stick to your commitments. If not then not only are you going to lose the customer but also their trust and loyalty. Once the trust breaks, it’s difficult to win back the customer. You don’t want that! If things don’t happen as you promised, be kind and apologize to everyone personally. This increases brand loyalty.

6.      Taking positive feedback only and ignoring negative feedback: Never ignore your negative feedback, apologize and take respective action instantly. Turning a negative feedback into a positive one later on will win customers!

7.      Not being approachable: If a customer needs you, make sure you are available. If not, suggest them where to contact you. Never make a customer look hard to reach you, this will make them lose interest and there are high chances of them switching to other means only because of this mistake.

8.      Trying to prove you’re right all the time: Never argue, even if you are right, Apologize and explain to them in a better way. If this happens often, always be humble and explain to your customers. Proving right all the time will affect the brand and you don’t want that.

Keep your eyes open to these mistakes; else your customers won’t come back.

It’s not always possible to pinpoint problems right away or to prevent them from happening at all. It takes skill with quick and active approach from you and your company to minimize the damage.

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

8 killer ways to get more engagement on social media posts: 9th October,2015.

Any Marketer’s social media objective is to engage audience. Engage in a way that it adds value to the brand and spreads a positive message. Engagement is the only way to measure brand’s social media success. It may come in forms likes, shares, comments, tags, re-tweets, replies, mentions, follows, favorites, repins, clicks, up votes, +1s, views and many more.

Most of them stop updating their page when they aren’t seeing the results that they want despite their continuous updates. To increase engagement on social media, you need to create content that is personal and definitely relevant.

Here are few ways to get solid engagement on your social media posts:

1.      What’s in it for me, way: Everyone focusses on finding solutions while they surf, and when the content you post solves their problem, you win the audience’s focus! Hence, posting something that solves your audience’s problem will get you closer to them.

(Like how I’m helping you with this blog ;) )

2.      Ask for Feedback: You may come across as rude or weird but there’s a subtle way to ask for comments, shares and likes and that is totally fine. For example, after a blog post, you can ask “what do you think” or “Do give feedback” so that you let that thought seep into their minds which will open up for a great conversation!

3.      Create content according to the platform: Each platform is different, hence the content also needs to be in coherence with the platform. It makes no sense to post same thing in same format on different platforms.

4.      The Right Images: Images attract audience the most, better the images, and better the engagement! Here’s the list of most shared images on social media:
a. Animated Graphics.
b. Hand drawn Images.
c. Graphs and charts
d. Stock Photos
e. Screenshots.

(Source: QuickSprout.com)

5.      Strong Headlines: Unless you have a creative headline, nobody is going to look at your post. Creating strong headlines can make or break your post and effort!
Use “You” , “Odd numbers” , or ask a question that people ask often. In brief, something very relatable.

6.      Quiz time: Everyone wants to beat the other in games and quizzes and when you hit the audience’s soft spot with a quiz, you win them! Host a quiz and see the rush of exposure from the quiz itself.

7.      Influence a trend on social media:  You need to be trendsetter or be a part of the trend to attract audience. For example, if a hash tag is going viral, try creating content around the hash tag and be up-to-date. A brand that is latest can never die or fade.

8.       Maintain an optimal length for your posts: Posts that are of certain length are likely to get more likes, shares and retweets. Here’s the optimal length for content :
Tweets: 71 – 100 characters

Facebook Posts: 40 characters

LinkedIn Posts: 25 words

Google+ posts: 60 characters

Hash tag: 6 characters

Title Tags: 55 characters

Blogs: 1600 words

(Source: BufferSocial)

                           Engage users in a way that they never forget your brand!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA

Aditi Namburi

Social Media Account Manager

Sure shot ways to increase your shares on Facebook!

Content marketing is made valuable with social media marketing and search engine optimization.

Social media plays a big role in distributing that content, for example sites like Facebook, Twitter, Pinterest, LinkedIn, Google + are platforms which allow good content to become viral. In other words, virtual version of word of mouth marketing.

We often are under this misconception that higher the likes,higher is the engagement. No, it’s a myth. Facebook is pretty smart, we all know that. Engagement is not made equal. There is different weight-age for likes, comments and shares.

Facebook’s News feed algorithm places a different weight on likes, comments and shares where  shares are given the highest weight and likes the least.  Yes! Say goodbye to your misconception.

Let’s break it down for you.

                                         The real meaning of likes, comments and shares.

Likes: It is just a social media gesture on Facebook!

Comments: It has a higher weight age than likes and is more like portraying your opinion on the post.

Shares: It is like a cherry on the cake, you want everyone to know and that’s huge in terms of exposure, recommendation and word of mouth. Hence, Facebook assigns highest weight-age to shares. 

                              Here’s how to boost shares on Facebook organically!

1.      Post stories that make you go” aww, laugh or cry or shock you”: Unless they bring out any emotion, it is not going to work. Post some crazy content to make people notice.

2.      Analyze your top ten posts from insights: Follow the insights well and see if there’s any particular post that is being shared regularly, hit the target audience with the similar kind of posts and see the response!

3.      Understand the peak time of your page: Timings play a major role and you wouldn’t want to miss it. Second best time according to the insights works wonders as you won’t get lost in the ocean of other posts.

1.      Connect to current events: If you post about something which was done 2 months ago, nobody would be interested to even read. Shoot the current affairs and see an increase on your shares.

2.      Include a call to action. : Guide people and make them do what you are trying to achieve. Do not impose on them but a subtle message like “I bet you will share this” might create the greatest exposure for your page/profile.

Growing the number of social shares is not something that will “just happen instantly”. It’s a time taking process and with good usage of images it’s going to work really well!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to increase your shares, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIAL DNA,

Aditi Namburi
Social Media Account Manager

TURN VISITORS INTO BUYERS

                   

A new form of display advertisement has taken the whole marketing and advertising industry by storm and that’s called “Re-targeting”.

If you are new to this concept, let me introduce you to it:

Ever wondered what happened to all those customers who paid a visit to your website and never completed the desired action? There could be many reasons for them to switch to another website, but whatever the reason is they’ve left your channel and the impression you made has been quickly forgotten. With this Re-targeting facility you have that golden chance to make second, third impression as well.

Re-targeting has the ability to target display ads to consumers who have previously been to your site and haven’t completed a desired action. It is the practice based on the user’s previous online activity.

How Re-targeting helps your brand:

1.      Builds brand recall: Keep them warm with your re-targeting ads while keeping building recognition.

2.      Another chance to make an impression: It’s a second chance that you have, to create an impression on your prospects. They might have gotten distracted by some phone call or power cut, it can be anything. You can re-target this prospect with additional information about the various features of your offering which they would’ve missed.

3.      Cross-promotion opportunities: After a visitor turns into a buyer, you can re-target the same customer with upgraded products, new products and new offers.

4.      Re-targeting creates another point of contact: If your prospect already has contacted you in some way or the other, business card, mail, re-targeting ads provides you another point of contact with your brand.

5.      Choosing your audience: With regular display ads you can’t control your audience, but with re-targeting ads you have complete control. These people are then targeted only with very specific messages relating back to the site/page they visited previously.

6.      Mailing and updating your customers: If you have a good database or email ids of client, you can re-target them with email (campaigns) and encourage them to take the certain action for example discounts or upgrading software’s, reminders etc.

  Re-targeting collectively with many other marketing mediums will make a comprehensive strategy       which in return will give your brand an incredible lift and will increase your conversion rates.

Do you find these tips valuable? Do let us know your feedback through comments.Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager

Why your Facebook ads are failing for your e-commerce business!

With brands advertising more and more on Facebook, the competition for ad space is getting absolutely insane. 

If you think Facebook ads are not that effective and are not a successful strategy /plan specifically for E-commerce, then you are highly mistaken.

The problem is not that Ad space is crowded on Facebook; it’s your ads which are not appealing enough.

There are 5ways to deliver more clicks on your ads and to increase your e-commerce sales.

1.       Add a personalized touch to your Ad :

Create Ads to target one specific product per person. Target according to their demographics, gender, interests, likes and dislikes. There are other segments that facebook provides which you can fill in and make it more specific. 

2. Mention the cost of the product/service : 

Always let your audiences know the price. Listing your prices will filter people who can’t afford  to buy that product. By this they will not click on the ads and you won’t have to pay for those clicks making it a win win situation.

 3. Give out crazy offers and incentives : 

No matter how good your ad looks or has benefits, people don’t purchase easily. Incentives/offers can motivate them to take the action. Deadlines are important. Mention the dates of the offer. Deadlines make people take the action immediately as no one usually wants to miss out on offers.

 4. Calls to action are a must : 

After personalizing your ad and creating irrestible offer with deadly deadline., the only thing left  is to Calls to Action. Add your calls to actions in a comprehensible approach. For example “Sign up”, “Learn more”, “Like now” “Order now” etc.  CTA’s guide people to take the next step.

5. Direct people to specific landing pages.  :

Once all the above points are set and if the landing pages are not specific, everything falls flat.Specific Landing Pages convert more audience to customers. If the landing pages are generic, people tend to get lost and are more likely to leave.

When you click on the above link, It directly takes you to this landing page.No links, no other ads.

Keep your message consistent across your ads until the landing page.

Get started now and boost up your sales!!


Do you find these tips valuable? Do let us know your feedback through comments. 
If you are looking to escalate your ecommerce sales, Drop us a mail at aditya@socialdna.in or feel free  to call us at +919849561567!


For SOCIALDNA,
Aditi Namburi,
Social Media Account Manager.

DO NOT SHARE EVERYTHING ON SOCIAL MEDIA, except this blog post! ;)

          

Unless you are hiding in a cave, you would know that Social Networking Web sites are the most up-to-date and the best way to interact with other users on the Internet.

There are two kinds of people: Those who share and restrict their profiles to most family members and few friends. And those who share everything openly, even with those who they don’t know.

Whichever kind you are, there is one kind of a list that everyone needs to keep in mind before sharing or posting anything on any social platform.

The infamous but most important “Do Not Share on Social Media” List

•           Unwanted Polls/Apps quizzes:
         So when you sign up to find out who is the celebrity you most identify with, the owners of that poll/quiz now have access to your personal information. If you noticed, when you click on such quizzes/Apps it asks you to “allow” for some information in order to play the game. So something you think is in confidence can easily be shared and before you know it, someone you don't even know has access to something very private.

          Don’t risk your information by playing unnecessary app games. Grow up!

•        Password Hints:
      This is one very important point in the list which often goes unnoticed.Most Web sites that contain secure personal information require a password and a password hint question, for e.g.- What’s your mother’s maiden name? What’s your first school’s name?Posting any of these details on a Facebook wall or status update indirectly may not look like a big deal but it can easily pave a way into your personal accounts or even bank accounts.

           You don’t want that, do you!? K

•           Do not share your Love Letter :
        We understand you are highly expressive but there’s something called a “Personal Life” and one needs to respect it. One need not go around with a bullhorn announcing your story or a break up. There’s always a way to private message on twitter and Facebook.

  
  

     Kindly do that! J

•      Photos of your platinum(or any) credit card :
          Congratulations on that but be prepared to get bankrupted in no time. L

•    Any official company information :  News of a big project role or any acquisition or clientele information and anything else about your workplace should be kept private. Never post anything that is beneficial to your company’s contender.

•       Ambiguous posts :Posting statuses like “Oh no” and “Oops” or “I wish” and on being questioned as to what had happened and then saying “would not like to disclose it on social media”.

           Really? Why did you put it up then? K

•                  Address and Phone Number. :Don’t be surprised to have your house robbed. If you post that you're going on holiday and you have your address posted, then everyone knows you have an empty house.

          Don’t call for trouble, darling! J  Be Alert.

This is the era of Social Media and it has beautiful benefits, but there are consequences as well. If you are not responsible with what you post, it can turn out to be your worst nightmare!

Post Responsibly! :D

               

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi,

Social Media Account Manager.

New Media & Technology