8 killer ways to get more engagement on social media posts: 9th October,2015.

Any Marketer’s social media objective is to engage audience. Engage in a way that it adds value to the brand and spreads a positive message. Engagement is the only way to measure brand’s social media success. It may come in forms likes, shares, comments, tags, re-tweets, replies, mentions, follows, favorites, repins, clicks, up votes, +1s, views and many more.

Most of them stop updating their page when they aren’t seeing the results that they want despite their continuous updates. To increase engagement on social media, you need to create content that is personal and definitely relevant.

Here are few ways to get solid engagement on your social media posts:

1.      What’s in it for me, way: Everyone focusses on finding solutions while they surf, and when the content you post solves their problem, you win the audience’s focus! Hence, posting something that solves your audience’s problem will get you closer to them.

(Like how I’m helping you with this blog ;) )

2.      Ask for Feedback: You may come across as rude or weird but there’s a subtle way to ask for comments, shares and likes and that is totally fine. For example, after a blog post, you can ask “what do you think” or “Do give feedback” so that you let that thought seep into their minds which will open up for a great conversation!

3.      Create content according to the platform: Each platform is different, hence the content also needs to be in coherence with the platform. It makes no sense to post same thing in same format on different platforms.

4.      The Right Images: Images attract audience the most, better the images, and better the engagement! Here’s the list of most shared images on social media:
a. Animated Graphics.
b. Hand drawn Images.
c. Graphs and charts
d. Stock Photos
e. Screenshots.

(Source: QuickSprout.com)

5.      Strong Headlines: Unless you have a creative headline, nobody is going to look at your post. Creating strong headlines can make or break your post and effort!
Use “You” , “Odd numbers” , or ask a question that people ask often. In brief, something very relatable.

6.      Quiz time: Everyone wants to beat the other in games and quizzes and when you hit the audience’s soft spot with a quiz, you win them! Host a quiz and see the rush of exposure from the quiz itself.

7.      Influence a trend on social media:  You need to be trendsetter or be a part of the trend to attract audience. For example, if a hash tag is going viral, try creating content around the hash tag and be up-to-date. A brand that is latest can never die or fade.

8.       Maintain an optimal length for your posts: Posts that are of certain length are likely to get more likes, shares and retweets. Here’s the optimal length for content :
Tweets: 71 – 100 characters

Facebook Posts: 40 characters

LinkedIn Posts: 25 words

Google+ posts: 60 characters

Hash tag: 6 characters

Title Tags: 55 characters

Blogs: 1600 words

(Source: BufferSocial)

                           Engage users in a way that they never forget your brand!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA

Aditi Namburi

Social Media Account Manager

TURN VISITORS INTO BUYERS

                   

A new form of display advertisement has taken the whole marketing and advertising industry by storm and that’s called “Re-targeting”.

If you are new to this concept, let me introduce you to it:

Ever wondered what happened to all those customers who paid a visit to your website and never completed the desired action? There could be many reasons for them to switch to another website, but whatever the reason is they’ve left your channel and the impression you made has been quickly forgotten. With this Re-targeting facility you have that golden chance to make second, third impression as well.

Re-targeting has the ability to target display ads to consumers who have previously been to your site and haven’t completed a desired action. It is the practice based on the user’s previous online activity.

How Re-targeting helps your brand:

1.      Builds brand recall: Keep them warm with your re-targeting ads while keeping building recognition.

2.      Another chance to make an impression: It’s a second chance that you have, to create an impression on your prospects. They might have gotten distracted by some phone call or power cut, it can be anything. You can re-target this prospect with additional information about the various features of your offering which they would’ve missed.

3.      Cross-promotion opportunities: After a visitor turns into a buyer, you can re-target the same customer with upgraded products, new products and new offers.

4.      Re-targeting creates another point of contact: If your prospect already has contacted you in some way or the other, business card, mail, re-targeting ads provides you another point of contact with your brand.

5.      Choosing your audience: With regular display ads you can’t control your audience, but with re-targeting ads you have complete control. These people are then targeted only with very specific messages relating back to the site/page they visited previously.

6.      Mailing and updating your customers: If you have a good database or email ids of client, you can re-target them with email (campaigns) and encourage them to take the certain action for example discounts or upgrading software’s, reminders etc.

  Re-targeting collectively with many other marketing mediums will make a comprehensive strategy       which in return will give your brand an incredible lift and will increase your conversion rates.

Do you find these tips valuable? Do let us know your feedback through comments.Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager