9 highly effective Blogging Tips for Branding

Blogging is an art of writing and making a journal of your opinions tips and experiences. So,Why not do it better?  

Unknowingly a good blog will uplift your brand’s value. It’s an amalgamation of content, social media marketing and SEO. One of the best ways to keep in touch with your clients informatively.

Here’s how you can make a difference to your blog in no time. 

1.      Take your content to the right people: Target your blog to the right people; else there are high chances of your blog to be lost to the wrong audience in this ocean of social media.

2.      Maintain your originality: It’s easy to copy, but difficult to be original. There is nothing wrong in getting inspired, but readers read original content more than revamped content and blog readers do have a  knack to know what is original and what is not.

3.      Differences in opinions may cause controversies, but don’t be afraid: Controversy sells. We all know that, if there are a lot of readers differing to your opinion, acknowledge their opinions. Don’t be afraid.

4.      Take advantage of social media platforms:Post it on all platforms which will help you reach the right audience. Boosting your posts according to the interests and demographics  will help you achieve your purpose.  

5.      Use long keywords to be easily found: Taper the focus of search-engine’s search through the use of terms and phrases largely referred to as long keywords. Not many people will make use of these long words, but people who do, will notice your blog on the first page itself.  Wouldn’t you want to be there anyway? 

6.      Use enough pictures: Make it interesting, move from boring content to Multimedia! Use videos, gifs and pictures to inform and educate creatively.

7.      Know when you’re posting: Timings and days are important. Most prefer to post on Mondays and Thursdays during 9am-12pm.  To be more accurate, Google analytics will help you better in determining the right timing and days. 

8.      Track your results: Don’t leave it once you have posted the blog. Keep a track and analyze your performance on weekly basis as this will help you strategize your next blog.

9.      Be patient: Success isn’t going to kiss your feet overnight. Many give up on blogging too early because they don’t see immediate results. If they kept producing content and promoted their blog, they would’ve eventually achieved their goal. 

For a blog to work as an integral part of your content marketing program, you must create strong information your target audience seeks and needs. Do it smartly!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For  SOCIALDNA,,

Aditi Namburi

Social Media Account Manager

Sure shot ways to increase your shares on Facebook!

Content marketing is made valuable with social media marketing and search engine optimization.

Social media plays a big role in distributing that content, for example sites like Facebook, Twitter, Pinterest, LinkedIn, Google + are platforms which allow good content to become viral. In other words, virtual version of word of mouth marketing.

We often are under this misconception that higher the likes,higher is the engagement. No, it’s a myth. Facebook is pretty smart, we all know that. Engagement is not made equal. There is different weight-age for likes, comments and shares.

Facebook’s News feed algorithm places a different weight on likes, comments and shares where  shares are given the highest weight and likes the least.  Yes! Say goodbye to your misconception.

Let’s break it down for you.

                                         The real meaning of likes, comments and shares.

Likes: It is just a social media gesture on Facebook!

Comments: It has a higher weight age than likes and is more like portraying your opinion on the post.

Shares: It is like a cherry on the cake, you want everyone to know and that’s huge in terms of exposure, recommendation and word of mouth. Hence, Facebook assigns highest weight-age to shares. 

                              Here’s how to boost shares on Facebook organically!

1.      Post stories that make you go” aww, laugh or cry or shock you”: Unless they bring out any emotion, it is not going to work. Post some crazy content to make people notice.

2.      Analyze your top ten posts from insights: Follow the insights well and see if there’s any particular post that is being shared regularly, hit the target audience with the similar kind of posts and see the response!

3.      Understand the peak time of your page: Timings play a major role and you wouldn’t want to miss it. Second best time according to the insights works wonders as you won’t get lost in the ocean of other posts.

1.      Connect to current events: If you post about something which was done 2 months ago, nobody would be interested to even read. Shoot the current affairs and see an increase on your shares.

2.      Include a call to action. : Guide people and make them do what you are trying to achieve. Do not impose on them but a subtle message like “I bet you will share this” might create the greatest exposure for your page/profile.

Growing the number of social shares is not something that will “just happen instantly”. It’s a time taking process and with good usage of images it’s going to work really well!

Do you find these tips valuable? Do let us know your feedback through comments.

If you are looking to increase your shares, Drop us a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIAL DNA,

Aditi Namburi
Social Media Account Manager

BE ON THE FRONT PAGE OF THE INTERNET!

Reddit is a website where news content items are collected and displayed with links. It’s a social content sharing site. However, it isn’t as popular as Facebook and Twitter, Reddit is still quite known with more than thirty five million unique visitors per month. Reddit is a platform where users submit links.

                                                    

The difference between Reddit and platforms like Twitter is that the stream of content is curated by the community itself. Reddit came up with something called “Karma Points”, Content that is of high value is “up-voted,” and those which are contemptible are "down- voted."  This concludes a post's position on the site, and items or content that hit the front page are seen by hundreds of thousands of people.

The site consists of thousands of communities known as subreddits each with their own theme, rules, moderators, and social rules. Subreddits can be dedicated to shows, games, humor, and science.
Redditors love things that are unique, funny, interesting, cute and courageous.

                   

Do’s

1.      Keep your submission titles factual and opinion-free. Opinions should stay in the             comments

2.      Post to the most appropriate community possible. Find the right Subreddit

3.      Vote. The up and down arrows are your tools to make Reddit what you want it to be

4.      Use proper grammar and spelling

Don’t’s

1.      Don't spam

2.      Don't ask for votes or engage in vote manipulation

3.      Don't post personal information or subject to any insults

4.      Don't write titles in ALL CAPS

                                             

                                        

                                            Opportunities for your brand:

1.      With its massive reach, it has the potential to make your brand go viral!

2.      You can collect honest consumer insights.

3.      Great tool to conduct market research

4.      Useful for Customer Support

5.      By being on the first page of the internet, one can gain heavy traffic to your website.

6.      It has a community where you can ask questions which in return can build engagement for   your brand and is controllable.

Take your brand to another level

Spend some quality time with "The Front Page of the Internet," and you'll find it's an essential resource to create a network/community for and of your brand.

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi
Social Media Account Manager.

Grave mistakes Aspirants make on LinkedIn

Today, LinkedIn is the No. 1 social media platform for all the professionals with most recruiters all around the world go through the aspirant’s LinkedIn profile before recruiting them. Statistics show that almost 83% of all professionals are on LinkedIn. However, not all professionals seem to be using this platform rightly.

               

Here are 8 mistakes one tends to ignore often:

1.      Unethical Photo: One cannot have a very glamorous picture or an appropriate party picture as their dp. Group photos are a big NO-NO. It seems unprofessional and has high chances of being ignored by the recruiters.

2.      Degree as Experience: A very common mistake, your graduation, studies cannot be termed as “work experience”. Only job details fit in the category and degree comes under education.

3.      Zero recommendations and endorsements: It’s a tough task but having no recommendations will make it difficult for the recruiter to know you from a third party perspective. Endorsements always show your strengths from people’s perspective and thus, having them proves beneficial.

4.      Not following any companies/groups: Not joining any will leave you with no ideas and connections. Joining and following companies and groups keeps you updated with what’s going on in the industry you’re interested in, Active participation will lead to new networks. No point being on LinkedIn and not following groups/companies.

                  

5.      Grammatical errors: Nothing can go worse than a silly grammatical error. One of the most stringent aspect recruiter’s checks for. You don’t want them to lose out on you because of your one silly mistake. Your profile and summary needs to be written in the same tense.

6.      Outdated profile:  Another noticeable mistake people make are having profiles with the heading “Working at“refers to the company they have worked at earlier. Make sure that you keep updating your profile, to what you are doing presently.

7.      Spamming connections: Do not spam and keep sending requests to random people you don’t really know anything about. Its alright to connect but spamming every time they refuse to accept is a big NO! Don’t look desperate on LinkedIn.

8.      Publishing irrelevant posts: If you are in interested in a particular field and you end up publishing posts about your favourite actors doesn’t make sense. Be careful about what you are publishing as a lot can be understood with your posts.

If you are making any of the above mistakes, it’s never too late to make amends! ;)

Let us know if there are other mistakes that a person could tend to make while using LinkedIn.

Do you find these suggestions valuable? Do let us know your feedback through comments.

If you are looking to know more on Social Media, Drop us  a mail at aditya@socialdna.in or feel free to call us at +919849561567!

For SOCIALDNA,

Aditi Namburi

Social Media Account Manager.

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