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Tuesday, 27 November 2018
Friday, 6 May 2016
Growth Hacks for your Social Engagement.
The famine due to lack of engagement leaves a negative mark scarring your brand page.
Does your Facebook page look like a ghost town? Your brand requires a dose of engagement at least twice in a particular week. But how do you know which content will get you the eyeballs and the talking mouths? Creating revenue of engaging content is essential to your marketing strategy. We at DNA labs after quite a hustle on this serious issue, have come up with a few tips that will help all the marketers, reach their goal.
With so much to gain—and with absolutely nothing to lose—shouldn’t you at least take a look?
The primary and most important way to pull your audience to engage with you is by
“understanding what they want.”
Does your Facebook page look like a ghost town? Your brand requires a dose of engagement at least twice in a particular week. But how do you know which content will get you the eyeballs and the talking mouths? Creating revenue of engaging content is essential to your marketing strategy. We at DNA labs after quite a hustle on this serious issue, have come up with a few tips that will help all the marketers, reach their goal.
With so much to gain—and with absolutely nothing to lose—shouldn’t you at least take a look?
The primary and most important way to pull your audience to engage with you is by
“understanding what they want.”
Apart from these – a few key points for every content marketer to keep in his mind:-
1. Create content that is connecting to the brand but will connect to the audience more quickly.
• A Survey revealed that a good creative in Facebook connects faster.
• Bone- tickling and relatable hash tags work faster and get more tweets.
Example - #IHateMondays #LeoOscar #SEO #Marketing.
2. Using emoticons for your content will hit your content in a straight drive – out of the stadium.
Emoticons express the sudden emerge of feeling that you as a marketer would want to deliver to your audience.
Facebook has used this strategy in a very humongous way, giving the thumbs up emoticon his new set of buddies, namely -
LOVE, HAHA, ANGRY, SAD, WOW.
It is seen that the freedom to express more freely has hit the audience at bull’s eye.
*Source – Larry Kim*
3. Tell your audience that the question is tough and you’ll see most of your audience just trying to prove you wrong ;). This is quite an old yet winning strategy.
Example – The era of 2010 – 2013 was completely occupied with posts like
a. “The world’s hardest question.”
b. “Solve this question …. 90% people get it wrong”
The excitement to prove themselves on the internet makes them respond.
To make this work it is recommended that
2 people already comment on the post
1 correct answer and 1 wrong answer. This step is for the audience to get morale support because no one wants to make a fool of him-self on the internet.
4. Leave your text in ….
Well that is the secre
Well, no more of this trouble
the point is to leave your audience with half information which provokes them to click on the creative or go for a referral link if any. At this cross-point it is necessary that the question you shall be asking is beautifully designed on your creative, it should make your audience stay there for 5 seconds. And then, the audience is all in the grasp of the writer.
5. Creating questions which audience would be having an idea of is very essential. A few tips to understand the knowledge zone of your audience.
• Try giving few ‘tips and Did-You-Knows’ before engaging them in a questionnaire. If not, it is like an examination to which no one came prepared. RESULT – Everybody fails.
Example -
Make sure your question is regarding a subject that you have been hitting since a week or two; in-case your audience scroll down your newsfeed, they’ll know the answer and are definite to respond.
• Try asking your audience what they would like to see on your page. By doing this you will be able to have a data-analysis of ‘Who wants what’ and based on which you know on which topic of engagement will you succeed.
• Understand the fact that all your audience won’t turn into your customers; so make sure you post out generic content of engagement instead of plain brand-engagement, so that, you can still keep the odd ones in the game. The lesser the crowd, the ghastly your page.
6. Analyse your previous questions to understand what level of difficult questions your audience are engaging with.
Can you go to the next level?
This is a preliminary step to reach a better stage of engagement. Understanding based on the frequent questions if your audience can tackle a tougher one.
7. Be all eyes and ears to your audience’s opinion. Engage them in one weekly post asking them about the difficulty of the trivia.
Know if it was easy or hard
If easy – let them know that the hard question comes in next week (Refer point 3).
if hard – Give them knowledge updates (or) Go down a difficulty medium in your engagement level and prepare your audience.
8. Reply back either in the comment section or in a private message if the audience have given the right answers or not.
Make sure you tag them instead of reaching to them in general or as one.
Raj, Sandhya, Aparna that is the wrong answer. Josh your answer is correct.
[This is appropriate, rather than]
Thanks for playing guys!!
9. Make sure to thank your regular audience in a special way for their love.
Example -
1. Dominos sent a free pizza to one its regular page audience.
2. A Designing page gifted their audience a calligram of his name when he gifted them a doodle of their brand.
By doing this your audience will help you in your page hygiene. Remember your audience and your content only will market the brand.
So, marketers if you were waiting for the perfect time to seize your audience, the time is now. Don’t be afraid to get creative and experiment with your content, for there is always an opportunity to make a difference.
Let us know if this helped you in any way, we would love to hear from you @ https://www.facebook.com/SOCIALLDNA/?fref=ts
Monday, 26 October 2015
THINGS THAT SCARE AWAY YOUR INTERNET CUSTOMERS- 26th October 2015
Any big or
small organization can make any number of mistakes. Mistakes regarding your
customers or customer service cannot be taken carelessly. It can
break or make your company’s reputation and brand value.
There are
many mistakes that can cost you your customers. Take an action on these:
1. First impression is the last impression:
If your website takes time to load, if there is an unnecessary pop up ad or if
a post on social media goes wrong, all these factors can
affect your impression and will make
you lose your followers/customers. Instead, make them feel welcomed and create
a lasting impression!
2. Not paying attention to the
customer’s queries: By not answering back and not responding to the queries
seriously will take a toll on your company’s reputation. If a customer has
raised a query, he is 50% into your product, do not make a mistake of ignoring
the customer.
3. When you don’t acknowledge your
customers: Its always pleasing to say Thank You and Sorry! Appreciate and
acknowledge whenever it’s necessary, It gives the customers a sense of
importance and this will connect your brand to your customer.
4. Not committing to what you say: If
you have promised your customers something, make sure you stick to your
commitments. If not then not only are you going to lose the customer but also
their trust and loyalty. Once the trust breaks, it’s difficult to win back the customer.
You don’t want that! If things don’t happen as you promised, be kind and
apologize to everyone personally. This increases brand loyalty.
6. Taking positive feedback only and
ignoring negative feedback: Never ignore your negative feedback, apologize and
take respective action instantly. Turning a negative feedback into a positive
one later on will win customers!
7. Not being approachable: If a customer
needs you, make sure you are available. If not, suggest them where to contact
you. Never make a customer look hard to reach you, this will make them lose
interest and there are high chances of them switching to other means only
because of this mistake.
8. Trying to prove you’re right all the time:
Never argue, even if you are right, Apologize and explain to them in a better
way. If this happens often, always be humble and explain to your customers.
Proving right all the time will affect the brand and you don’t want that.
Keep your eyes open to these
mistakes; else your customers won’t come back.
It’s not always possible to pinpoint
problems right away or to prevent them from happening at all. It takes skill
with quick and active approach from you and your company to minimize the
damage.
Do you find
these tips valuable? Do let us know your feedback through comments.
If you are
looking to know more, Drop us a mail at aditya@socialdna.in or feel free to
call us at +919849561567!
Aditi
Namburi
Social Media
Account Manager
Friday, 9 October 2015
8 killer ways to get more engagement on social media posts: 9th October,2015.
Any
Marketer’s social media objective is to engage audience.
Engage in a way that it adds value to the brand and spreads a positive message.
Engagement is the only way to measure brand’s social media success. It may come
in forms likes, shares, comments, tags, re-tweets, replies, mentions, follows, favorites,
repins, clicks, up votes, +1s, views and many more.
Most of them
stop updating their page when they aren’t seeing the results that they want despite their continuous updates. To increase engagement on social
media, you need to create content that is personal and definitely relevant.
Here are
few ways to get solid engagement on your social media posts:
1. What’s in it for me, way: Everyone focusses on finding solutions while they surf, and
when the content you post solves their problem, you win the audience’s focus! Hence,
posting something that solves your audience’s problem will get you closer to
them.
(Like how I’m helping you with this blog ;) )
2. Ask for Feedback: You may come across as rude or weird but there’s a subtle way to ask for
comments, shares and likes and that is totally fine. For example, after a blog
post, you can ask “what do you think” or “Do give feedback” so that you let
that thought seep into their minds which will open up for a great conversation!
3. Create content according to the platform: Each platform is different, hence the content also needs to be in coherence with the
platform. It makes no sense to post same thing in same format on different
platforms.
4. The Right Images: Images attract audience the most, better the images, and better the
engagement! Here’s the list of most shared images on social media:
a. Animated Graphics.
b. Hand drawn Images.
c. Graphs and charts
d. Stock Photos
e. Screenshots.
a. Animated Graphics.
b. Hand drawn Images.
c. Graphs and charts
d. Stock Photos
e. Screenshots.
(Source: QuickSprout.com)
5. Strong Headlines: Unless you have a creative headline, nobody is going to look at your
post. Creating strong headlines can make or break your post and effort!
Use “You” , “Odd numbers” , or ask a question that people ask often. In brief, something very relatable.
Use “You” , “Odd numbers” , or ask a question that people ask often. In brief, something very relatable.
6. Quiz time:
Everyone wants to beat the other in games and quizzes and when you hit the audience’s
soft spot with a quiz, you win them! Host a quiz and see the rush of exposure
from the quiz itself.
7. Influence a trend on social media: You need to be
trendsetter or be a part of the trend to attract audience. For example, if a
hash tag is going viral, try creating content around the hash tag and be
up-to-date. A brand that is latest can never die or fade.
8. Maintain
an optimal length for your posts: Posts that are of certain length are
likely to get more likes, shares and retweets. Here’s the optimal length for
content :
Tweets: 71 – 100 characters
Tweets: 71 – 100 characters
Facebook Posts: 40 characters
LinkedIn Posts: 25 words
Google+ posts: 60 characters
Hash tag: 6 characters
Title Tags: 55 characters
Blogs: 1600 words
(Source: BufferSocial)
Engage users in a way that they
never forget your brand!
Do you find these tips valuable? Do
let us know your feedback through comments.
If you are looking to know more, Drop us a mail at aditya@socialdna.in or feel free to call us at
+919849561567!
Aditi Namburi
Social Media Account Manager
Monday, 28 September 2015
6 GROWTH HACK TECHNIQUES YOU NEVER KNEW WOULD WORK!!
Growth
hacks are nothing but substitutes to the big budget marketing campaigns that
are used by large marketing firms/agencies. Smaller companies need to be more
innovative to maximize the effectiveness of their marketing campaign and
resources. Hence they indulge in growth hacking techniques.
Relying
heavily on SEO to drive traffic to your website is a big failure technique. There are many more
growth hack techniques which will drive immense traffic to your website.
Social media drives communication to drive traffic which
leads to sales and revenue. Marketing is simply getting customers and by that anything
that gets customers is a marketing success.
Growth Hack Techniques:
Use Social logins : You don’t
want to users to bounce off only because you want them to sign in with details,
rather use social logins to sign them up which will make it easier and faster
for users to sign up or register.
Make videos : Videos are trending and you don’t want to miss
any chance to be in the trend. Create videos which will inform users about your
brand and its story. Writing long paragraphs is old school and is boring. In a
fast pace life, users would love to see pictures and audio. It builds
credibility and increases your searchibility.
Learn what audience wants : Knowing where your audience hangs
out the most and their social behavior is utmost important. Get to know where
they are most of the time and target your message right there.
Write longer posts : Longer posts help in SEO. Today’s SEO landscape is focused on high quality
content. This means longer, more in depth, insightful, and thorough content. Longer
posts get shared more, leading to greater visibility, engagement and
interaction.
Podcast : Podcasts are
booming and is increasingly becoming the most popular audio preferences. It
helps in visibility and helps in building traffic and keeps users engaged
Here’s what growth hacking can do for your brand.
1. Builds a lasting impression of your brand that
resonates with people.
2. Ranks high on Google and other search engines.
3. Generates lots of traffic to website.
3. Engages visitors and builds a large email list.
5. Engages visitors and builds a large email list.
6. Reaches influencers and builds a massive network.
Growth hack today and
rediscover your brand visibility and drive massive traffic to your website!
Do you find these tips valuable? Do let us know your
feedback through comments.
If you are looking to know more, Drop us a mail at
aditya@socialdna.in or feel free to call us at +919849561567!
For SOCIALDNA,
Aditi Namburi
Social Media Account Manager
Labels:
blogging,
digital agencies in hyderabad,
Digital Marketing,
SEO,
SMM,
Social media tips,
Website
Thursday, 6 August 2015
Check out the ultimate way to engage with your customers!
A great man
once said, “Customers buy with their
hearts. Touch their hearts and they’ll be back for more. Miss this insight,
their emotion and you’ll lose business”
Getting
customers to your site is the first step which can be brought by many means but
the most necessary step people often tend to ignore is engaging users with the
website.
Every user
is on your site looking for something specific. If you don’t make it an easier
and smoother experience, you will see users bouncing off.
Make the
customers feel like they’re priority to you and that can happen by personalizing aka humanizing your marketing
approach.
Here are
the ways you can personalize your website and engage customers:
1. Have targeted offers: By understanding your user’s online behavior and persona, you will be
able to provide them with the tailored offering that is perfect for their
needs.
2. Acknowledge and reward faithful customers: For ex: Reward customers with
various offers on selected items/products for a limited time. Offer services
and vouchers that can be unveiled only by your loyal customers. Give them an
opportunity to participate in referral programs and product trials.
3. Create effective exit intent pop-ups: These pop-ups remind us to take a certain action
before we leave the site. In order to reduce the customer’s frustration of not
having found what they want, we can display customized messages/offers/news in
these pop ups and turn their frustration to some value. If it is clear,
targeted and benefits the customer then it surely is an effective way to engage
users.
4. Personalize your landing page: These days, dedicated landing pages have become a product.The
programmed process of personalizing landing pages with the information you
have, is what makes your landing page’s optimization success. For ex : displaying
the customer’s or company’s name as soon they land on your site.
5. Customize calls to action: Create using targeted action buttons instead of ordinary plain calls to
action based on their past behavior.
6. Create personalized 404 error pages: Blank white page with 404 error message? How boring!
When customers land on your 404 pages, Convert their frustration and into a
targeted action. Design it with colors and offer your customers personalized
content based on past interests.
7. Say thank you: Include
a personal thank you message by mentioning the name of the person. It shows the
customers that you value their interests.
In short, understand your customers
and their desires then go ahead and deliver the personalized content!
Do you find these tips valuable? Do
let us know your feedback through comments.
If you are looking to know more, Drop
us a mail at aditya@socialdna.in or feel free to call us at +919849561567!
Aditi Namburi
Social Media Account Manager
Labels:
blogging,
digital agencies in hyderabad,
Digital Marketing,
Google,
Online Marketing,
SMM,
Social media tips,
Website
Wednesday, 29 July 2015
9 highly effective Blogging Tips for Branding
Blogging is an art of writing and
making a journal of your opinions tips and experiences. So,Why not do it
better?
Unknowingly a good blog will uplift
your brand’s value. It’s an amalgamation of content, social media marketing and
SEO. One of the best ways to keep in touch with your clients informatively.
Here’s how you can make a difference
to your blog in no time.
1. Take your content to the right people: Target
your blog to the right people; else there are high chances of your blog to be
lost to the wrong audience in this ocean of social media.
2. Maintain your originality: It’s easy to copy,
but difficult to be original. There is nothing wrong in getting inspired, but
readers read original content more than revamped content and blog readers do
have a knack to know what is original
and what is not.
3. Differences in opinions may cause
controversies, but don’t be afraid: Controversy sells. We all know that, if
there are a lot of readers differing to your opinion, acknowledge their
opinions. Don’t be afraid.
4. Take advantage of social media platforms:Post
it on all platforms which will help you reach the right audience. Boosting your
posts according to the interests and demographics will help you achieve your purpose.
5. Use long keywords to be easily found: Taper the focus of search-engine’s search
through the use of terms and phrases largely referred to as long keywords. Not
many people will make use of these long words, but people who do, will notice
your blog on the first page itself. Wouldn’t
you want to be there anyway?
6. Use enough pictures: Make it interesting, move
from boring content to Multimedia! Use videos, gifs and pictures to inform and educate
creatively.
7. Know when you’re posting: Timings and days are
important. Most prefer to post on Mondays and Thursdays during 9am-12pm. To be more accurate, Google analytics will
help you better in determining the right timing and days.
8. Track your results: Don’t leave it once you have
posted the blog. Keep a track and analyze your performance on weekly basis as
this will help you strategize your next blog.
9. Be patient: Success isn’t going to kiss your
feet overnight. Many give up on blogging too early because they don’t see
immediate results. If they kept producing content and promoted their blog, they
would’ve eventually achieved their goal.
For a blog to work as an integral part
of your content marketing program, you must create strong information your
target audience seeks and needs. Do it smartly!
Do you find these tips valuable? Do let us
know your feedback through comments.
If you are looking to know more, Drop us a
mail at aditya@socialdna.in or feel free to call us at +919849561567!
Aditi Namburi
Social Media Account Manager
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